Seattle, WA September 6, 2005 – The only way to improve great tasting organic White Tea is to add Fair Trade certification. A pioneering, exclusively organic tea-crafter has done just that. Choice Organic Teas proudly introduces organic Fair Trade Certified™ White Tea to US consumers, available this October in tea bags and loose leaf. This new White Tea was developed at the request of Choice Organic Teas due to their long-term, mutually beneficial working relationship with their tea sources. This is the first Fair Trade Certified White Tea to reach US consumers in tea bag form.
White Tea, a category unto itself, is the result of specially-plucked leaves and tender buds. Minimally processed, no bruising of the leaf occurs.
Choice Organic White Tea is produced in the unique style known as White Peony. It is delightfully subtle with fresh, floral notes, lingering sweetness and a sensual body.
Fair Trade certification lends support to tea estate workers in developing countries to meet the specific needs of their communities. TransFair USA (www.transfairusa.org) is a non-profit organization that verifies grower and industry compliance with Fair Trade criteria and authorizes companies to display the Fair Trade Certified label on products that meet these strict international trade requirements. The workers who pluck Choice Organic Teas White Tea have chosen to use Fair Trade funds to provide scholarships to all estate children wanting to attend university and financial assistance to tea workers and their families in need of emergency surgery beyond the means of the local estate hospital.
“We are fortunate to have solid relationships with tea producers, making it possible for us to offer Fair Trade Certified White Tea to the US marketplace. We are pleased to be able to give back to the workers,
enabling them to improve the quality of their own lives,” says Blake Rankin, founder and President of Granum, Inc.
Granum, Inc. introduced Choice Organic Teas in 1989 as a line of exclusively organic teas. Sixteen years later, they offer more than seventy varieties of Black, Green, Oolong, White teas, and herbal infusions available in tea bags and loose leaf. They strive to produce the highest quality, best tasting teas that appeal to a wide range of palettes and emphasize their commitment to sustainable agriculture. Choice Organic Teas became the first tea crafter in the US to Fair Trade certify all qualifying teas. Choice Organic Teas provides exceptional tasting teas with an environmental and social conscience. Visit www.choiceorganicteas.com for more information.
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