Healthnotes EasyAnswers Touchscreens Added to Eleven Stores; Second retail chain to roll out the new EasyAnswers Touchscreens, first in mid-Atlantic Region
PORTLAND, Ore. - June 29, 2004 - Healthnotes Inc. (HNI) today announced that Farm Fresh Supermarkets is the first store chain in the mid-Atlantic region to feature Healthnotes EasyAnswers Touchscreen kiosks in-store. Farm Fresh has deployed fifteen kiosks in eleven of its stores; four stores are using kiosks in multiple departments.
Based on the location in-store, the EasyAnswers Touchscreen kiosks will run the corresponding department-specific application from HNI. Five kiosks are running Foodnotes Meat & Seafood, two are running Foodnotes Fresh Produce, four are running Healthnotes Pharmacy, and four are running Healthnotes Healthy Living. All four applications include consistent information, but are tailored for the specific department-offering shoppers an interactive, up-to-date resource on health, food, nutrition, and lifestyle storewide.
"Farm Fresh is committed to being a great place to shop and helping our shoppers make healthy, informed lifestyle choices is an integral part of that commitment," said Ron Dennis, president and COO for Farm Fresh Supermarkets. "We are excited to offer Healthnotes as a reliable, self-service resource on healthy living in multiple departments."
"Numerous studies show consumers are using a wide variety of products to maintain their health, including foods, vitamins, and herbal remedies," stated Schuyler Lininger, HNI president and CEO. "By offering Healthnotes in-store, Farm Fresh is providing the information their shoppers want and need to make confident, healthy purchase decisions."
Healthnotes kiosk applications include easy-to-understand information on health concerns, vitamins, herbs, weight control, sports and fitness, healthy eating, and foods. Healthnotes also offers vital safety information on the potential interactions between supplements and frequently used prescription and over-the-counter drugs, and offers hundreds of tasty, healthy recipes where shoppers need them most-at the supermarket. Shoppers can print the articles and recipes free of charge.
In addition to providing healthy living information, the Healthnotes applications also track customer use and provide Farm Fresh with real-time, actionable data on their customers' top health concerns and product interests. Farm Fresh can use this information to better serve their customers through additional variety and informational resources.
About Healthnotes Inc.
Healthnotes Inc. (HNI) is the leading provider of credible, easy-to-use health, food, and lifestyle information for in-store touchscreen kiosk and Web site initiatives. More than 6,500 supermarkets, pharmacies, and natural product stores in the United States, Canada, and the United Kingdom use Healthnotes® Retail Solutions to provide consumers with practical healthy living information at the point of decision-online and in-store. HNI also generates Web applications that are licensed to e-commerce and health-related Internet sites worldwide. On the Web: www.healthnotes.com
About Farm Fresh Supermarkets
Farm Fresh is a SuperValu company. Farm Fresh has 35 grocery stores located throughout Hampton Roads and employs 4,000 associates. SUPERVALU's retail store network consists of 1,468 stores in 40 states: 1,211 extreme value stores - 816 licensed stores and 395 corporate stores - including Save-A-Lot and Deals; and 257 regional banner stores including Cub Foods, Shop 'n Save, Shoppers Food Warehouse, bigg's, Farm Fresh, Scott's Foods and Hornbacher's stores. As of November 29, 2003, SUPERVALU's distribution operation was primary supplier to approximately 2,500 stores, 29 Cub Foods franchised stores, and SUPERVALU's own regional banner store network of 257 stores, while serving as secondary supplier to approximately 1,000 stores.
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HEALTHNOTES is a registered trademark of Healthnotes, Inc.
Amy L. Garland, Marketing Manager
Email Address: [email protected]
Telephone: (503) 517-4519
Fax: (503) 234-4052