Representatives from leading food supplement and ingredient companies gathered in São Paulo last month for the official launch of Latin Americaʼs first regional food supplement association, ALANUR.
The launch of the Latin American Responsible Nutrition Alliance (ALANUR) took place on May 30 at the Hotel InterContinental, with Chair Tatiana Pires from Herbalife, Vice-chairs Norma Cavazos from Amway and Mariana Alegre from DSM, and Treasurer Antonio Trejo Díaz from Bayer presenting the allianceʼs goals and work programme.
“Many countries are in the process of developing new regulatory frameworks, and regulators are increasingly monitoring the successes and challenges of similar initiatives across the region and worldwide,” said ALANUR Chair Tatiana Pires. “Therefore, there is a greater need for high quality scientific and technical regulatory information to be shared among decision-makers, and ALANUR aims to facilitate this flow of information. Our focus is to work towards ensuring regulatory guidelines that are appropriate to the specific characteristics of our products; regulations that will cover a broad range of safe ingredients with sufficient consumer information and appropriate manufacturing standards and technical requirements.”
ALANUR’s plans this year include working with regulators and academia across the region to discuss regulatory issues related to food supplements. Decisions are expected this year on key aspects in Brazil and Mexico, and in addition, plans are underway to organize, with the support of the International Alliance of Dietary/Food Supplement Associations (IADSA), regulatory workshops in Colombia, Venezuela and Central America.
Since there is no harmonisation in Latin America, challenges for marketing food supplements across the region currently range from different classifications of products in the different countries and restrictive definitions and levels of vitamins and minerals, to broad restrictions on the use of botanicals and challenges relating to the use of health claims, as well as time and resource consuming registrations.