Flax Lignan Information Bureau Features Research-Driven Presentation By Dietician Jocelyn Mathern

Educational seminar helps retailers, consumers better understand flax lignans

MINNEAPOLIS, MN – March 31, 2005 – Continuing its commitment to flax lignan education, the Flax Lignan Information Bureau today provided access for consumers to the popular education seminar presented by Flax Lignan Information Bureau Advisory Board Member, Jocelyn Mathern, R.D., at Natural Products Expo West on March 19, 2005 in Anaheim, CA.

Touted as one of the best-attended seminars at Expo West, Mathern’s presentation, “Flax Lignans: What You Need to Know About This Emerging Ingredient,” is now available to the public at www.flaxlignaninfo.com. Speaking to an audience of retailers, manufacturers and media, Mathern highlighted new research behind flax lignans’ prostate and breast health benefits. Emphasizing the message of a consumer education alert issued earlier this year, Mathern stressed the importance of reading product labels and getting a minimum of 50 mg SDG, the main flaxseed lignan, per day.

“The presentation helps retailers talk to their customers and empowers consumers to make educated purchasing decisions regarding high lignan flax products,” said Mathern. “This kind of dialogue is crucial to ensure consumers are getting the recommended minimum 50 mg SDG per day to reap the myriad health benefits associated with this rising ingredient.”

Mathern’s presentation concludes with an introduction to the newly launched Flax Lignan Information Bureau, highlighting research, consumer education and frequently asked questions. To view Mathern’s presentation and to learn more about flax lignans, visit www.flaxlignaninfo.com.


The Flax Lignan Information Bureau’s mission is to increase awareness and understanding of the antioxidant and phytonutrient, flax lignans, and educate the general public on the specific health benefits lignans provide and current and ongoing scientific research. The Bureau works to promote flax lignans in the interest of improving health and wellness and decreasing disease incidence. Members of the Flax Lignan Information Bureau Advisory Board are chosen for their knowledge of flaxseed and lignans, scientific research and nutrition. The Flax Lignan Information Bureau Web site, www.flaxlignaninfo.com, is sponsored by a grant from Acatris Inc.

Elizabeth Elegant
[email protected]
MWW Group

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