FMF Power Beverage, the industry’s first all-natural energy drink+, announced broad expansion into Sacramento, Calif. as well as the nation’s sixth most populous city, Phoenix, Ariz. Noted targets in FMF Power Beverage’s launch strategy, the addition of these markets bolsters confidence from beverage industry veteran, and lead brand strategist, Frank Kerker.
“We are excited to roll out FMF Power Beverage in the Sacramento and Phoenix markets after being met with such a genuinely positive response in Southern California,” said Kerker, FMF Power Beverage, Chief Power Officer. “When paired with the excitement we’ve seen on our Facebook and from fans throughout the country, we are confident that FMF Power Beverage fills the void for an all-natural alternative to the number of middle-of-the-road energy drinks that have saturated the market.”
“We have such a storied legacy and core following in the motocross and action sports worlds, it was important to us from the get-go that FMF Power Beverage grow carefully and over time,” said Don Emler Jr., FMF Power Beverage. “The acclaim we’ve received from our fans since launch has proven to the entire FMF team that we’re doing the right thing. We couldn’t be more stoked that fans recognize the work we’ve put into FMF POWER to make it an all-natural, maximum performance energy drink that provides them the hydration to excel, and the recovery elements to recharge and do it all again.”
Distributed by Spike Beverage of Golden Eagle Distributing in the Phoenix area, and tapping the well-respected Saccani Distributing to handle the Sacramento region, FMF Power Beverage remains focused on the strategic growth of the brand and is currently working with distributors nationwide to make the all-natural power beverage available in other key markets.
About FMF Power Beverage
FMF Power Beverage is an all-natural, high-powered energy drink+ containing a proprietary PowerBlend™: an infusion of clean, healthy nutrients, vitamins and antioxidants for immediate energy and sustained performance. FMF POWER’s benefits stem from its four pillars—Energy, Performance, Hydration and Recovery. FMF POWER is available in Citrus Lemonade and Fruit Punch flavors, both ‘Tunnel pasteurized’ to preserve efficacy and flavor.
About FMF Racing
Owner and founder Don Emler started FMF Racing in 1973. Don’s vision was to provide the top level US racing equipment at the grass roots level. FMF was formed in Don’s garage and is now located in Rancho Dominguez in a 90,000 square foot, state-of-the-art manufacturing facility. FMF’s goal is simple; design and manufacture the world’s best performance exhaust 100% in the USA under one roof. Visit www.FMFRacing.com for more information.