Food Standards Agency Appoints New Director

The Food Standards Agency has today announced the appointment of Gill Fine as its Director of Consumer Choice and Dietary Health. Gill joins from Sainsbury's where she is Head of Food and Health. She takes up her post with the Agency on 11 October.

The Consumer Choice and Dietary Health group is a new Directorate in the Agency. Its establishment reflects the growing importance of the diet and nutrition work carried out by the Agency and is in line with its strategic plan over the next five years.
Gill has been at Sainsbury's since 1995, first as the Company Nutritionist, moving to her present position in 2002. In this role she has articulated the company's position on food and health and helped Sainsbury's to develop dietary initiatives for its customers.

Before joining Sainsbury's she was the British Nutrition Foundation's Education and External Relations Director. Gill has a BSc in Home Economics from Bath College of Higher Education and an MSc in Nutrition from Queen Elizabeth College, London. She has played an active role in Public Health Nutrition for many years and is currently a member of the Government's Scientific Advisory Committee on Nutrition.

Jon Bell, Chief Executive of the Food Standards Agency said: 'I am very pleased by Gill's appointment. Her joining us and the creation of the new Directorate that she will lead are important moves for us. We have major ongoing projects in the field of diet and nutrition and it is essential for the success of these and other key activities to come that we have the right sort of dynamic and creative leadership. I believe Gill fits the bill.'

Gill Fine said: 'I am delighted to be joining the FSA. I share its commitment to putting the interests of consumers first and I am very impressed by the way it has taken the lead in trying to make it easier for people to eat more healthily. Leading the new Consumer Choice and Dietary Health Directorate is a great opportunity for me and I am looking forward to the challenge.'

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