Nutrient premix supplier Fortitech has launched a programme called World Initiative for Nutrition (WIN) as part of a bid to market affordable, nutrition-rich food products to people in the developing world.
New York State-based Fortitech, which operates out of six facilities worldwide, said through WIN it would work with governmental and non-governmental organisations, ingredient suppliers, local food mills and manufacturers to develop and deliver tailored nutritional food solutions that were "practical, effective and quality assured."
An estimated two billion people suffer from vitamin and mineral deficiencies worldwide, according to Fortitech, which said WIN would be a "proactive stance to dramatically decrease this number."
Spearheading the initiative as director of WIN will be Françoise Chomé, who previously worked at the Global Alliance for Improved Nutrition Foundation, where she was responsible for food fortification programs reaching over 280 million people in Africa, Asia and Latin America.
"The message we want to convey through WIN is that nutrition is not the problem, it is the solution," said Chomé. "Food fortification not only impacts the health of the individual, but the health and economic well being of the nations and communities to which they belong."
Walt Borisenok, president and CEO of Fortitech, added: "WIN leverages the combination of an expert understanding of the business of food fortification with Fortitech's unparalleled formulation expertise, entrepreneurial perspective and global distribution network.
"One of WIN's greatest strengths is its ability to deliver innovative, cutting-edge solutions that may not be apparent upon first glance of a project. We make it our responsibility to look at an application from every angle to determine the optimum mix of nutrients and market forms, along with the best method to integrate them to achieve a successful end product."
Headquartered in Schenectady, Fortitech supplies custom nutrient premixes for the food, beverage and pharmaceutical sectors. The company has a network of manufacturing and distribution facilities throughout Europe, Asia Pacific, South America, Mexico and the US.
For more information about WIN, click here: http://www.fortitech.com/Default.aspx?Tabid=142&cid=win