Fortitech Asia Pacific Targets Overall Health and Wellness at Food Ingredients China

Shanghai, China, March 1, 2006 – From bone to immunity to heart health, consumers worldwide are searching for newer, more innovative functional foods and beverages. Fortitech Asia Pacific met this demand by showcasing the latest trends and food fortification initiatives at Food Ingredients China (FIC) 2006. FIC is the largest food industry trade show in Asia and has been for the past 15 years. During the show, Fortitech Asia Pacific demonstrated how custom nutrient premixes can be successfully incorporated into food applications, increasing nutrient value to consumers and product value for manufacturers. Fortitech Asia Pacific showcased many different applications including three complete healthy beverage concepts, a fortified snack seasoning, vitamin/mineral supplements and a fortified confection.

A person can’t achieve top mental, physical or spiritual awareness when aches, pains and fatigue are present. This specially formulated wellness beverage contains lycopene and beta carotene, which may offer important health benefits with regard to prostate, lung and skin cancer. In addition, a complete antioxidant profile containing vitamins A, C and E helps with the re-growth and repair of tissues, boosts immunity, maintains healthy skin and strengthens blood vessels. Added calcium and magnesium allows the body to make new cells and assist in blood clotting. These nutrients also regulate heart beat, muscle action and nerve function.

The immune system is the body’s first line of defense toward maintaining good health. This refreshing immunity beverage is formulated with a complete antioxidant profile containing vitamins A, C and E, plus it contains vitamins B2 and B6 to help process amino acids and convert nutrients to energy. Magnesium, selenium and calcium relax muscles and protect the body. Added folic acid reduces the risk of breast cancer in older women.

Second only to cancer, heart disease is a major worldwide killer. Keeping active and eating a healthy, well balanced diet containing antioxidants, is crucial in maintaining a healthy heart. This heart-healthy beverage has it all – effective antioxidants beta carotene and lycopene, vitamin E to help neutralize LDLs (bad cholesterol), magnesium to stabilize heart rhythm and folic acid to protect your heart from amino acids linked to heart disease.

To make certain foods more appealing and healthy for kids, Fortitech has developed a specialized premix for snack seasoning that can be used in noodles, corn or rice-based snacks. This fortified seasoning makes for a more nutritious alternative and acceptable snack for parents to give their children. This fortified seasoning contains calcium and phosphorus. Zinc is also added to help boost mental capacity.

Two vitamin-mineral health supplements incorporating a diverse blend of essential nutrients were showcased. These supplements each include antioxidants, B vitamins, calcium, magnesium, iron and zinc. Additional nutrients offering health benefits to consumers include chromium, copper, manganese, choline, boron and pantothenic acid.

Fortitech Asia Pacific showcased an innovative multi-vitamin gummy bear that offers a complete all-in-one formula containing the precise amount of nutrients. Fortified gummy bears are a perfect health option that parents can feel good about giving their kids. This concept includes Vitamins A, C, E and folic acid which are all important for your children’s growth and development. This chewy application also contains vitamins B12 and B6, plus every bear delivers biotin and niacinamide which each play a vital role in the production of energy from the metabolism of carbohydrates and fats.

About Fortitech Asia Pacific

Fortitech Asia Pacific Sdn Bhd is part of the global network of manufacturing and distribution companies of Fortitech, Inc., the world leader in the development of custom nutrient premixes for the food, beverage and pharmaceutical industries. Located in Kuala Lumpur, Malaysia, the company is exclusively dedicated to the manufacture of nutrient premixes. Fortitech Asia Pacific is ISO 9001:2000 certified and HACCP, Halal and PNDC certified. Fortitech Asia Pacific also meets requirements for Allergen Monitoring program standards. For more information, visit — powered by FortiSource™ — the ultimate fortification destination.

Not just premixes...Strategic Nutrition.


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