Fortitech Europe Pursues the Growing Functional Confections Market at HiE in Frankfurt

Frankfurt, Germany, November 14, 2006 – At Health Ingredients Europe (HiE), Fortitech Europe, the world leader in custom nutrient premixes, is highlighting its latest custom formulations for a fast-growing sector of the nutrition industry – functional confections. Fortitech’s research shows that many demographics, especially aging generations, are looking for new and innovative ways to get their nutrition; confections prove to be excellent applications for fortification.

At the exhibition, Fortitech Europe will be sampling several fortification solutions including three, condition-specific fortified ice cream concepts each providing high levels of vitamins and minerals, plus added plant extracts and nutraceuticals. The first sample is a cactus-flavored, energy/immunity boosting ice cream complete with guarana, green tea extract, vitamin B1, B2, B6, B12, biotin, folic acid, niacin, pantothenic acid, vitamin C and zinc. The second sample will be an antioxidant red-berry flavored ice cream with rooibos red tea extract, lycopene, acerola, vitamin E and selenium. The third will be a mint-flavored, synergistic bone-health ice cream packed with soy isoflavones, calcium, vitamin D3, vitamin K1, magnesium and manganese. Top-off the ice cream with a fortified chocolate topping which shows the technological value of using a stabilized minerals premix. This innovative treat contains chromium, copper, iron and zinc.

Also available for sampling will be three types of chocolate clusters each addressing specific and important health-related issues. Brain-healthy chocolate clusters are packed with 16 different nutrients including a complete antioxidant profile, calcium and iron for improved cognitive function. The heart-healthy chocolate clusters are a solid option to boost cardio health. This treat supports good heart health and wellness by providing lycopene, coenzyme Q10, vitamins B12 and B6, vitamin C, and folic acid. Fortitech Europe’s bone-healthy chocolate cluster premix is formulated to strengthen bones and potentially help slow the progress of osteoporosis in adults. This chocolate sample is packed with calcium, vitamin D and magnesium – all crucial nutrients to ensuring bone-health.

Fortitech Europe is also anticipating increased consumer demand for confectionery products such as fortified gumballs. Our gumball formulation features a custom premix with 100 percent US RDA of niacin, folic acid, pantothenic acid and 8 essential vitamins, including A, C, D, E, B1, B2, B6 and B12. This great tasting gumball is available in grape, watermelon, cherry and bubble gum flavors.

Health Ingredients Europe is a bi-annual exhibition which attracts thousands of industry leaders from across the globe. In the last edition of Hi Europe, show organizers welcomed over 7,000 attendees of which almost 6,000 were unique visitors. HiE showcases nutraceuticals, health, organic, food and natural ingredients from more than 450 companies worldwide.

About Fortitech Europe ApS

Fortitech Europe ApS is part of the global network of manufacturing and distribution companies of Fortitech, Inc., the world leader in the development of custom nutrient premixes for the food, drink and pharmaceutical industries. Located in Gadstrup, Denmark, the company is exclusively dedicated to the manufacture of nutrient premixes. Fortitech Europe is ISO 9001:2000 certified and meets kosher and Halal requirements. The company also meets HACCP and allergen monitoring program standards. For more information, visit ¾ featuring FortiSource™ ¾ the ultimate fortification destination.

Not just premixes...Strategic Nutrition.


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