Fortitech to Host "How To Connect With Health Conscious Consumers Webinar

Food and beverage manufacturers interested in applying strategic nutrition to their products to help support sales through a value added proposition will want to join Fortitech, the world leader in custom nutrient premixes for a webinar, entitled "How To Connect With Health Conscious Consumers,” on Tuesday, October 28th, 2:00pm, ET, 11:00am, PT. Featuring Fortitech's Senior Executive Vice President and Chief Scientific Officer, Ram Chaudhari, Ph.D, FACN, CNS, participants will learn:

• Functional ingredient combinations to effectively address these health conditions • How to cost efficiently integrate strategic nutrition with product development • How dual functionality in health promoting ingredients can improve product consumer appeal • What the future opportunities for product development for these health conditions

Registration for this webinar can be made through The 45 minute presentation will be followed by a 15 minute Q&A session and a download of the presentation will be available as well.

Fortitech has developed over 30,000 custom nutrient premixes over the past 21 years that are used in a variety of applications including baby formulas, cereals, bars, dairy products, nutrition and sports drinks, juices, snacks, waters, candies, spreads and supplements. The company's premixes integrate functional ingredients from a comprehensive selection of vitamins, minerals, amino acids, nucleotides and nutraceuticals. The Fortitech website is an excellent resource tool for anyone interested in food and beverage fortification and offers a variety of tools, free of charge, that range from formulation development to background and research on a roster of nutrients. Dr. Chaudhari has authored all of the technical papers on the site, which are available for download, free of charge, as well. The site can be accessed through

About Fortitech Inc.
Founded in 1986, Fortitech, Inc. is the world leader in the development of custom nutrient premixes for the food, beverage and pharmaceutical industries, integrating functional ingredients from a comprehensive selection of vitamins, minerals, amino acids, nucleotides and nutraceuticals. Fortitech is ISO 9001:2000 and FPA certified and meets kosher and Halal standards. Headquartered in Schenectady, N.Y., the company has a global network of manufacturing and distribution facilities, throughout Europe, Asia Pacific, South America, Mexico and the United States (New York and California). For more information, visit - powered by FortiSource® - the ultimate fortification destination.

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