Reckitt Benckiser announced that Frank's® RedHot®, America's #1 hot sauce brand (Nielsen 52 weeks ending 1/1/11) is launching a line of fully cooked chicken wings, shrimp and appetizers to be sold nationally in frozen food sections of grocery, mass and club stores, available through a collaboration with Completely Fresh Foods.
Now consumers can enjoy perfect Buffalo wings, shrimp and appetizers prepared using authentic Frank's® RedHot® sauce with the convenience of just heating and serving at home. Drawing from its rich 90-year-old heritage and its distinction of being the hot sauce used in the original buffalo wing recipe, the launch of Frank's® RedHot® wings, shrimp and appetizers is a natural fit for the brand. Frank's® RedHot® heat-and-serve offerings include Buffalo Wings, Buffalo Shrimp, Chicken Fries and Chicken Poppers.
In 2010, sales of frozen and refrigerated appetizers and snacks, frozen wings and frozen shrimp accounted for approximately $1.6 billion in US grocery stores. In the frozen poultry segment, wings alone accounted for more than $418 million in sales (Nielsen 52 weeks ending 11/29/2010).
"The launch of this premium line of Frank's® RedHot® heat-and-serve products continues the long-established and well-loved connection between Frank's® RedHot® sauce and delicious wings and appetizers. For years, consumers have loved the full flavor of Frank's® RedHot®. We're delighted they can now enjoy that authentic Buffalo taste at home," said Elliott Penner, President of North American Food Products for Reckitt Benckiser.
Completely Fresh Foods company president Josh Solovy commented, "At Completely Fresh Foods we're proud to use Frank's® RedHot® sauce and dry spices as primary ingredients. Because these components are made from proprietary chili peppers that are aged for over a year, the new Frank's® RedHot® appetizers have the same perfect blend of flavor and heat that American consumers have loved since 1920."
Frank's® RedHot® and the new fully-cooked line will be supported with a robust integrated marketing plan. The plan will include media, online advertising, social media and coupons as well as in-store activities such as shelf promotions, product demonstrations and sampling.
About Frank's® RedHot®
FRENCH'S Foods, a division of Reckitt Benckiser, the maker of FRANK'S® REDHOT® Cayenne Pepper Sauce, is a leading manufacturer, marketer, and distributor of food and household products. Some other well known, trusted household names in the Reckitt Benckiser family of food products include FRENCH'S® mustards and FRENCH'S® French Fried Onions. Please visit us at www.franksredhot.com.
About Completely Fresh Foods
Completely Fresh Foods (CFF) is a privately held food processor and distributor of fully cooked beef, chicken, pork and seafood products located in Montebello, California. CFF services the retail grocery industry. Through this new license relationship, CFF and Reckitt Benckiser have joined together to introduce new FRANK'S® REDHOT® beef, pork and chicken products in the retail sector. For more information on our exciting family of meat products, merchandising materials and menu ideas, contact Completely Fresh Foods at 323.722.9136 or visit our website at http://www.completelyfreshfoods.com/