FRS® Healthy Protein™ drink is named winner, Best Protein Drink, and FRS® Healthy Energy® is named Best Natural Functional Drink finalist by the 2012 Beverage Innovation Functional Drinks Awards at the 8th Annual InnoBev Global Beverages Congress.
The Global Beverage Congress brings together industry leaders, suppliers, customers and analysts to gain a complete overview of the latest beverage trends from around the world. Held in London, the overall theme of the summit 'quicker, smarter, healthier' highlights the continued growth and success of the beverage industry.
"Beverage Innovation's recognition of our innovations in natural energy and protein drinks is particularly appreciated, as it comes at a time when FRS is expanding into global markets," said Carl Sweat, President and CEO, The FRS Company. "Our recent distribution agreement with partners in the Middle East is the latest validation that consumers worldwide are attracted to the patented FRS formula combining quercetin, green tea catechins, and essential vitamins. Unlike many mainstream drinks, we are proud of the fact that all FRS Healthy Performance products provide great taste and natural energy without caffeine or artificial flavors, colors or preservatives and we are delighted by this honor."
The 2012 Beverage Innovation Functional Drinks Awards garnered over 80 entries from 19 countries around the world. The competition is designed to focus on excellence and innovation in the international beverage industry.
The FRS Company produces a full line of Healthy Performance™ products, including ready-to-drink beverages, chews, powdered drink mixes, shots and concentrates. FRS products use the super antioxidant quercetin, found naturally in many fruits and vegetables, which has been shown in multiple clinical trials to provide sustained energy, increased endurance, and immune system support. Originally developed by a team of health scientists for chemotherapy patients, FRS products are now championed by some of the world's most elite athletes, such as seven-time Tour de France winner Lance Armstrong, NFL star Tim Tebow, Captain of the US Women's National Soccer Team Christie Rampone and over 20 professional sports teams. The venture capital and private equity firm, Oak Investment Partners, is a major investor in the company. FRS products are available online or at major retail stores nationwide. For a free trial of the product, visit FRS.com.