FTC cracks down on fake news websites advertising Acai weight-loss pills

FTC cracks down on fake news websites advertising Acai weight-loss pills

The Federal Trade Commission will hold a press conference on Tuesday, April 19, 2011, at 10:30 a.m. CT, to announce lawsuits against third-party Internet marketers of acai berry weight-loss pills.

Millions of consumers are being lured to websites that imitate those of reputable news organizations. The “reporters” on these sites supposedly have done independent evaluations of acai berry supplements, and claim that the products cause major weight loss in a short period with no diet or exercise. In reality, the websites are deceptive advertisements placed by third party or “affiliate” marketers. The websites are aimed at enticing consumers to buy the featured acai berry weight-loss products. These fake news operations are the subject of a nationwide law enforcement initiative. Come and learn what the FTC is doing to stop the deception.

WHAT:

The Federal Trade Commission will hold a press conference on Tuesday, April 19, 2011, at 10:30 a.m. CT, to announce lawsuits against third-party Internet marketers of acai berry weight-loss pills.

WHO:

Charles Harwood, Deputy Director, FTC Bureau of Consumer Protection

A representative of the Illinois Attorney General’s Office, which is bringing a separate case against an affiliate marketer of acai berry weight-loss pills

WHEN:

Tuesday, April 19, 2011
10:30 a.m. CST
(The room will open 30 minutes early for media set up.) 

WHERE:

Federal Trade Commission, Midwest Regional Office
55 West Monroe Street, Suite 1825
Chicago, Illinois

MEDIA CONTACT:

Office of Public Affairs
202-326-2180

Midwest Region (Chicago)

 

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