Ganeden Biotech, a recognized world leader in the manufacturing and marketing of probiotics, announced today that its industry leading probiotic GanedenBC30® has been chosen as the probiotic for Uncle Wally’s® new Smart Portion Muffin Tops.
Uncle Wally’s, best known for its homestyle and gourmet muffins, has long been known for high quality baked goods, not only in traditional recipes, but also in the nutritional specialty areas of fat free, sugar free, high fiber and portion-controlled products. The Smart Portion Muffin Tops are their first entry into the probiotic-enhanced product category.
“Adding the probiotic feature allows us an additional benefit to differentiate our product from the competition,” said Jerry Ceccio, sales and marketing vice president, Uncle Wally’s. “GanedenBC30 provides a digestive and immune health advantage that other muffins lack.”
Found in the all-natural freezer case, Smart Portion Muffin Tops are baked with flax seeds, providing omega-3s, as well as an excellent source of calcium and vitamin D and fiber. Available as four individually wrapped muffin tops in one container, the Smart Portion Muffin Tops come in Cranberry Apple, Rich Double Chocolate, and Wild Blueberry. The muffin tops will be available to consumers in all New York King Kullen stores in July and other New York and New England retailers soon thereafter.
“We’re happy to be able to help make people’s food choices healthier by adding probiotic GanedenBC30,” said Mike Bush, vice president of business development, Ganeden Biotech. “The unique makeup of GanedenBC30 protects the probiotic during the extreme temperature changes that occur in some manufacturing processes such as baking and freezing. It’s a strength that’s simply unmatched in regards to probiotics.”