In Asia, beauty products based on collagen are already well established and collagen has been exceptionally successful in a variety of functional foods and nutraceuticals. Asian consumers, especially women, have thus long since recognized the value of collagen to promote beauty. In Europe and in the USA, consumers know about the benefits of collagen, mostly from the claims made for topical applications. However, collagen is still rather rare as an ingredient in dietary supplements, health and nutrition products and in Nuticosmetics. It can be said, though, that the trend already established in Asia is clearly moving westwards, under the slogan: "Beauty from Within".
VERISOLÂ®, administered orally, influences the skin’s collagen metabolism directly from the inside. In this way it increases the skin moisture and prevents the formation of wrinkles. VERISOLÂ® is produced from native collagen and has an excellent bioavailability. It can be easily incorporated into the most varied of products—from pharmaceutical-like applications such as capsules, film-coated tablets, standard tablets and capsettes to indulgence products such as chocolate or instant coffee. A qualitative market research conducted by the “Institute fÃ¼r Zielgruppenkommunikation IfZ”, Germany shows a high potential for the “Beauty from Within” concept in Europe and the USA.
FORTIGELÂ®—scientifically proven to stimulate measurable regeneration of joint cartilage
Throughout the world more than 25 % of the population suffers from joint problems; this represents a considerable loss in terms of quality of life. The principal reason for these problems is wear and tear of the joint cartilage brought about by increasing longevity, overweight through lack of activity or the mechanical stress of intensive sport.
Due to the lack of real therapeutic possibilities especially for osteoarthritis in most cases only the symptoms are treated rather than the causes.
However, FORTIGELÂ® tackles this problem in a completely different way.
After oral administration FORTIGELÂ® stimulates the cartilage cells to increase the production of both collagen and proteoglycans—the two major components that make up approx. 90% of cartilage dry mass.
By treating the causes and not just the symptoms of the condition, FORTIGELÂ® considerably improves joint mobility, reduces pain and hence produces a higher quality of life.
FORTIGELÂ® Plus, a recent line extension of the successful brand with Cynosbati (rose hip extract) provides an additional anti-inflammatory effect. Thus FORTIGELÂ® Plus perfectly completes the FORTIGELÂ® family as it serves another important target group and thus opens up further market opportunities.
Visit the GELITA booth 968 at Vitafoods from May 10 – 12 2011 in Geneva and convince yourself how VERISOLÂ® and FORTIGELÂ® can contribute to the success of your product ranges.
GELITA is the leading company for manufacturing and marketing collagen proteins. Coordinated from the headquarters in Eberbach, Germany, GELITA provides customers around the world with products of the highest standard, comprehensive technical expertise and sophisticated solutions. More than 20 sites and a global expert network ensure that state-of-the-art know-how is always available for customers. More than 135 years of experience in the field of collagen proteins are the basis of GELITA’s performance. A strong requirement for innovation is the driving force of the family-owned company that is always looking for new solutions for food, pharmaceutical, health & nutrition as well as for technical applications.
Within the range of collagen proteins, GELITA supplies collagen peptides with proven body-stimulating capabilities, tailor-made gelatines and non- or partly- water soluble collagens. This holistic range of products in combination with its vast experience in developing solutions for different applications makes GELITA first choice for its customers. In today’s landscape of highest consumer demands, manufacturers of food products have to rely on natural, healthy, non-allergenic ingredients for their developments. Collagen proteins from GELITA are the perfect match for this as they fulfill all of these requirements, a particular plus being the fact that they are foodstuffs in their own right (e.g. no E-number). They also possess a set of unique technical and physiological properties.
Besides the traditional use of collagen proteins as natural stabilizers and emulsifiers for countless products, they enable manufacturers to provide their products with other properties which are becoming more and more important. GELITA has intensified its research in developing solutions for physical mobility, weight management and beauty from within. www.GELITA.com