General Mills launches fiber-rich brownies

General Mills launches fiber-rich brownies

General Mills offers a new, tasty, wholesome option to traditional brownies with Fiber One 90-Calorie Brownies—the first baked good offering in the popular line of Fiber One products.

General Mills offers a new, tasty, wholesome option to traditional brownies with Fiber One® 90-Calorie Brownies—the first baked good offering in the popular line of Fiber One® products. Moist and chewy, each brownie contains 5 grams of fiber, which is 20 percent of the Daily Value of fiber. The brownies are available in Chocolate Fudge and Chocolate Peanut Butter varieties.

“These new brownies are a sweet treat you can feel good about eating.”

At 90 calories each, Fiber One brownies are great tasting, sweet treats that you can feel good about eating. Perfect as an on-the-go snack or a relaxing “me time” indulgence, the new 90-calorie brownies are an easy way for consumers to eat what they crave while sticking to a balanced diet.

The chocolate fudge brownies are made with chocolate-flavored chips and topped with dark chocolatey drizzle. The chocolate peanut butter variety contains peanut butter-flavored chips and is topped with a peanut buttery drizzle.

“Fiber helps curb your hunger and helps you feel full. That may help you stick to your weight loss plan. New Fiber One 90-Calorie Brownies are great tasting and surprisingly moist—the perfect solution to satisfy chocolate cravings,” said Kerry Delaney, Associate Marketing Manager for General Mills. “These new brownies are a sweet treat you can feel good about eating.”

Both varieties are sold in 5.34-oz. boxes containing 6 individually wrapped brownies, at a suggested retail price of $3.89. The product will be available in the granola bar aisle at supermarkets nationwide in June. 

About General Mills

One of the world's leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Yoplait, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2010 global net sales of US$16 billion, including the company’s $1.2 billion proportionate share of joint venture net sales.

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