Geneva gears up for Finished Products Expo

Geneva gears up for Finished Products Expo

Finished Products Expo takes place in Geneva from the 10—12 May 2011, for what is set to be its biggest edition yet. Finished Products Expo has an array of exciting features to attract a whole host of visitors.

Finished Products Expo takes place in Geneva from the 10—12 May 2011, for what is set to be its biggest edition yet. With the market for functional foods, drinks and dietary supplements flourishing and expected to reach US$243 billion in the next four years, the event is the ideal platform to exploit these opportunities.

Last year more than 2,500 attendees passed through the doors of Finished Products Expo, breaking all previous show records. The show organisers plan to build on this success in the 2011 edition. Event Director, Chris Lee, explains: “Each year we work hard to come up with new, creative and innovative ideas to improve on the previous year’s shows. From seeking brand new exhibitors who can bring something unique to the table, to organising pavilions from different countries that can help industry professionals broaden their supplier base, our aim is to bring something different that will exceed everyone’s expectations.”

With rising healthcare costs, more consumers seeking healthier lifestyles and increasing scientific evidence supporting the benefits of health foods, the nutraceuticals market continues to boom. Finished Products Expo will play host to more than 100 suppliers of dietary supplements, functional foods and drinks and media partners. Exhibitors set to showcase their latest innovations include international brands such as Nature’s Plus, FrieslandCampina Creamy Creation, NOW International, Bariatrix and Probi.

More than just an exhibition

Finished Products Expo has an array of exciting features to attract a whole host of visitors. The Tasting Bar @ FPE, sponsored by Laboratoire PYC [stand 2120] offers a unique opportunity to sample the latest innovations in the functional foods and drinks market and establish the next big products to hit the industry.

The New Products Zone sponsored by NOW International [stand 2010] will showcase revolutionary developments launched within the last 12 months. Companies with innovative new market launches are eligible to enter their products for display in the feature, located at the show entrance. Always popular, it is a valuable tool in helping visitors decides which stand to visit first.

International food and nutrition policy consultancy European Advisory Services (EAS) will also be offering FREE one-on-one advice sessions from its experts, meaning visitors can benefit from sessions tailored to any aspect of their business including regulations, strategy, labelling and claims.

Attendees to FPE will also be able to benefit once again from the Distributors Wanted online matchmaking scheme, connecting exhibitors with new distribution partners before and during the show.

Making its debut at the Finished Products Expo, the Iceland Pavilion [stand 2320] is sure to be one of the highlights of this year’s show. The pavilion will feature exhibitors such as SagaMedica and Katla who will be giving insights into many of the market opportunities and trade services the country has to offer.

Leading industry suppliers

The exhibition, as ever, will feature a host of leading suppliers and manufacturers of the latest cutting-edge finished products to hit the market. A wide range of sports nutrition drinks, cereal bars and health supplements that assist with health and physical wellbeing will be on display for visitors to discover and evaluate.

Bariatrix Europe

Protein specialist for more than 30 years, Bariatrix Europe will be showcasing its new global solutions at Finished Products Expo [stand 2430]. After the success of its strawberry flavored smoothie, the company will be exhibiting its new banana flavor—high quality protein supplements. Also on show will be two new low-calorie and protein-rich snacks, plus its range of low sugar cakes, sweetened with polyols.

FrieslandCampina Creamy Creation

Creamy Creation, part of dairy cooperation FrieslandCampina [stand 2025], specializes in emulsified and stabilized beverages, handling all areas from concept development, R&D, contract manufacturing, consultancy and packaging through to the legal and administrative side of launching a new product. The company focuses on weight management products, for example meal replacement products, and high protein sports drinks.

General Care Products Co., Ltd

General Care Products [stand 2034]—manufacturer of confectionery goods—will have an assortment of candies, liquorice and fruit bars on display at Finished Products Expo. All made with the company’s innovative extruder machine, the products are both energy-enhancing and nutritionally beneficial.

Nordic Naturals

U.S. based Nordic Naturals [stand 2310] will be bringing an innovative delivery system for fish oil to Finished Products Expo. Visitors should visit the stand to see the latest product offerings and sample Nordic Naturals delicious Omega-3 line. In particular, the company will be highlighting Omega-3 Effervescent™, an innovative way to enjoy fish oil supplementation via a water-soluble drink mix containing EPA and DHA. It offers all the health benefits of Omega-3s and Vitamin D3, such as heart, brain, joint and bone support, without any hint of fish.

Nova Diet SA

Nova Diet [stand 2400] will be showcasing its new product ‘Ansidel’, launched in February. It works to decrease the appetite and control food cravings naturally, without side effects or dependency. It works to help consumers stop binging and snacking between meals.


Medex [stand 2017] will be showcasing its range of natural food supplements which protect the body against harmful influences from the environment. Products include Royal Jelly; a mixture of proteins, fats and carbohydrates which helps to enforce the body’s immune system and give it strength and energy on a daily basis; plus Gelee Royale Junior, packed with Vitamin C from Azarole, Vitamin E from Soya and Beta Carotene.

NOW International

NOW Foods [stand 2010] is one of the largest natural health product manufacturers in the USA, manufacturing and exporting a comprehensive line of natural health products, including dietary supplements, sports nutrition, natural and organic foods and personal care.

NOW maintains one of the top laboratory facilities in the natural products industry, including technologically-advanced microbiological, analytical, and wet labs, affording total control of product quality and safety. Now International will also be sponsoring the New Products Zone, a unique showcase of revolutionary developments launched within the last 12 months.

OptiBac Probiotics

OptiBac Probiotics [Stand 2140] is the UK's best-selling probiotic range focusing entirely on probiotics and prebiotics. Probiotics take specific strains and target health conditions, allowing the end consumer to find the right solution for their needs. The company will be presenting its new probiotic at Finished Products Expo—‘For daily wellbeing EXTRA Strength’—a high strength, premium probiotic with five strains and 20 billion probiotics per capsule—guaranteed until the end of the shelf life.

Probiotics International Limited

Probiotics manufacturer, Probiotics International Limited, [stand 2210] will be unveiling a new look for its award winning multi-strain probiotic brand, Bio-Kult. It will also be talking to customers about the company’s new state of the art manufacturing facilities in Somerset, UK, as well as its plans for gaining EFSA probiotic health claims.


Strapharm [stand 2230] specialises in the conception and manufacture of food supplements and sweets, such as dry galenic forms like chewing gum, tablets, hard capsules and packaging. The company offers a full service to clients, including formulation, the sourcing of raw materials and manufacturing.

Finished Products Expo is co-located with Vitafoods Europe, the world’s leading nutraceutical event which concentrates exclusively on the expanding market for functional foods and drinks, ingredients and raw materials. With over 500 exhibitors, the event includes the Vitafoods Europe Conference, Discussion Forum, Supplier Seminar Theatre, New Products Zone, VitaTrend and The Nutraceutical Business & Technology Awards (NBTAs). Additionally, visitors will be offered FREE one-on-one EAS Advisory Sessions from its experts in food and nutrition policy. Sessions can be tailored to any aspect of a visitors business including regulations, strategy, labeling and claims.

For further details about Finished Products Expo, visit and register for free entrance. To hear about the latest show news or take part in the industry debate, join the Linkedin group

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