Global Health Trax, Inc., which is developing an algal-based omega-3-based array of products in the coming months, is pleased to announce that it has joined the Global Organization for EPA and DHA Omega-3 (GOED).
During the latter half of 2012, Vista, Calif.-based GHT, an industry leader in nutritional supplements, will be bringing to market its AlgaeBio Omega-3 Origins products—ultra-pure omega-3 fatty acid oils, sourced from marine algae, that include both EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid). GOED, headquartered in Salt Lake City, Utah, is a non-profit trade association focused on growing the global markets for EPA and DHA products.
“GOED represents the whitewater of the omega-3 sector, and we want to be wherever that whitewater, or cutting edge, is located—now, or in the future,” says Jim Rex, President and CEO of GHT. “We are looking not only to develop critical strategic relationships globally, but also to assume a recognized position in the industry when the time is right.
“We only see benefits resulting from this strategic move,” adds Rex. “It’s been in our strategic planning for the past 12 to 18 months, and we’re very excited about this step.”
GOED represents more than 100 of the world’s finest manufacturers, marketers, and supporters of EPA and DHA omega-3 fatty acids. GOED is committed to promoting the health benefits of EPA and DHA to consumers, while supporting public education and safety, establishing ethical business and product quality standards, and advancing government, health-care, and industry relations.
AlgaeBio Omega-3 Origins, to be distributed and sold by GHT, is a premium product based on exceptionally high-grade omega-3 oils produced by Scottsdale, Ariz.-based Algae Biosciences Incorporated. The initial output of AlgaeBio Omega-3 Origins—which will be available for both adults and children—will contain equal parts of ultra-pure, vegetable-based EPA and DHA, at a blended ratio of 40 per cent. Because these marine algae are cultured through photosynthesis, AlgaeBio Omega-3 Origins will also include beneficial compounds such as phytosterols, chlorophyll, Vitamins C and E, and the carotenoids beta-carotene, lutein, and fucoxanthin.
“GOED is moving to the head of the class. It’s quickly becoming the premier resource for omega-3 knowledge, expertise, and networks. (Executive director) Adam Ismail is a great figurehead and spokesperson for the organization,” says Rex. “Furthermore, the organization itself is attracting all of the brilliant minds in the area—from the individuals who performed the initial research efforts over 50 years ago, to the individuals working on the current breakthroughs in the industry, to the business engines that will drive market share in the industry.”