Americans spent $5.7 billion on Halloween purchases in 2008.
ST. LOUIS, Mo. – Despite current economic conditions, many American families are still expected to enjoy Halloween parties and related activities in 2009. With over 60% of Americans reporting that they celebrate the holiday, the number of Halloween-inspired products has expanded from just pumpkins, candy and costumes to include novelty consumer packaged goods. For example, leading retail chain Bath & Body Works has for several years created special packaging and scents for Halloween promotions, and PETCO not only sells costumes for dogs, but also pumpkin spice-scented shampoos and grooming products.
If your company hopes to take advantage of high-margin, impulse-driven sales, capture the customer’s attention at the point of retail. Alpha Packaging’s Technigraph division offers a unique, Glow-in-the-Dark ink that can be direct-printed onto bottles, jars, closures, soft tubes and custom parts made from plastic, glass and metals. This fun technique is perfect for kids products, and there is still time to use it for Halloween holiday promotions that will really set your brand apart.
Glow-in-the-Dark inks can be applied in-line with up to six screen print colors or other innovative Technigraph printing processes. Technigraph’s in-house design department can work with customers to take existing artwork – or develop new artwork – and adapt it to take advantage of the ink’s glowing properties.
About Alpha Packaging / Technigraph
Alpha Packaging is a leading manufacturer of high density polyethylene (HDPE) and PET bottles and jars for the nutritional, pharmaceutical, personal care and niche food and beverage markets. In addition to manufacturing, Alpha Packaging has a wide variety of container decorating services available through its Technigraph decorating division. Technigraph specializes in direct screen printing of up to seven colors in-line on high-speed automated presses. For more information, visit www.technigraph.net or www.alphap.com