MOUNT LAUREL, N.J., June 13 /PRNewswire/ -- Charles DePrince, President of GoForLife Labs announced today the introduction of a new national identity for the company. Effective immediately, GoForLife Labs will be known as Astavita.
Astavita is the brand name of the super carotenoid antioxidant astaxanthin-based natural supplements manufactured for GoForLife Labs. According to DePrince, "As we introduce additional line extensions under the Astavita label, we will continue to focus our efforts on building brand equity. Adopting one name unifies our message to distributors, retailers, and consumers."
Astavita, first marketed in 2004, is a subsidiary of Fuji Chemical Industry Co., Ltd., Toyama, Japan. It currently offers two products for consumers, Astaxanthin and Skin Defense Complex. The parent company, Fuji Chemical Industry Co., has sixty years experience in the pharmaceutical and nutraceutical industries. It is the world's primary producer of natural astaxanthin with facilities in the U.S., Sweden, and Japan. Other U.S. operations include FCI Health Science, Inc. and BioReal, Inc.