Will Create New Line of Gold’s Gym-Branded Nutritional Supplements
DALLAS, TX – February 04, 2006- Gold’s Gym International, the most recognized name in fitness, announced today that it has entered into a licensing agreement with Performance Edge Sports Nutrition LLC, a division of Futurebiotics, to manufacture and market a line of Gold’s Gym-branded sports nutrition products for distribution in Gold’s Gyms and retail outlets.
“As the worldwide leader in fitness, we are committed to providing our members and consumers at large with fitness products to help them reach their fitness goals,” said Ed Powderly, Senior Vice President of Product Licensing for Gold’s Gym International. “We see this new line as a natural extension of our 40 years of fitness expertise and are excited to join together with Performance Edge to bring our products to market.”
As part of the agreement, Performance Edge will have exclusive rights to develop a line Gold’s Gym-branded products which will include protein bars, energy drinks, protein powder and other supplement products.
“We are thrilled to lead this project for Gold’s Gym,” said Robert Walker, President of Performance Edge Division. “Gold’s Gym has the strongest brand name in the fitness industry and this is a natural extension of their product line. We look forward to rolling out a premium line of targeted sports nutrition products.”
The new line of Gold’s Gym supplements will be available beginning fall 2006 and is the latest addition to a full line of Gold’s Gym branded products. These include Gold’s Gym home fitness equipment, men’s and women’s apparel, hosiery, sports bags and books.
About Gold’s Gym
Established in Venice, Calif. in 1965, Gold’s Gym is the largest co-ed gym chain in the world with over 600 locations in 42 states and 27 countries. Gold’s Gym offers the latest equipment and services, including group exercise, personal training, cardiovascular equipment, spinning, Pilates and yoga, while maintaining its core weight lifting tradition. With nearly 3 million members worldwide, Gold’s Gym continues to change lives by helping people achieve their individual potential.
About Performance Edge
Performance Edge, LLC ,a division of Futurebiotics, is a sports nutrition company whose management has experience with several high-profile supplement brands, including companies such MetRx, Worldwide Nutrition, TWINLAB and GNC.