GoodBelly, a line of delicious probiotic juice drinks that help promote digestive health,* today announced its partnership with nonprofit Whole Planet Foundation to help alleviate poverty worldwide. From October 12 through November 1, GoodBelly will donate 10 cents from each qualifying product sold at Whole Foods Market locations nationwide to Whole Planet Foundation. The company’s contribution will help fund the Foundation’s mission to provide entrepreneurs in developing countries with a chance to lift themselves out of poverty through microcredit.
“GoodBelly is honored to partner with Whole Planet Foundation and help support entrepreneurs in developing communities achieve their business dreams,” said Alan Murray, CEO of GoodBelly. “It’s been a critical initiative for our brand to support efforts designed to empower people, and Whole Planet Foundation is an organization dedicated to providing long-term, strategic empowerment to people who need it.”
GoodBelly’s line of probiotic juice drinks is made with the thoroughly studied and efficacious probiotic strain, Lp299v, which replenishes the digestive system with beneficial bacteria and helps to establish intestinal microflora balance. GoodBelly’s products are dairy-free, soy-free, vegan and kosher, and are available in a range of delicious fruit juice varieties. GoodBelly was created to help individuals on their personal journeys toward good digestive health and nutrition, and strives to be socially responsible while adhering to its strong core values. The alignment with Whole Planet Foundation is a perfect complement to GoodBelly’s strong social commitment.
In 2005, natural and organic retailer Whole Foods Market established Whole Planet Foundation as an expansion of its mission to be an active participant in the global community. The nonprofit provides grants to microfinance institutions in poor communities where the grocer sources products.
“Kudos to GoodBelly for creating an easy way for Whole Foods Market shoppers to fund microlending and make a real difference in the fight against global poverty,” said Philip Sansone, president and executive director of Whole Planet Foundation. “By providing the poor with access to microloans, we can help put an end to the vicious cycle of poverty.”
To date, the Foundation has authorized $22.5 million and funded more than $13 million in microfinance programs in 45 countries, positively impacting more than a million people worldwide.
For more about GoodBelly, please visit: www.GoodBelly.com.
To donate to Whole Planet Foundation, learn more about the nonprofit, or for stories from microcredit loan recipients, visit: www.wholeplanetfoundation.org.
NextFoods is a functional foods company and manufacturer of GoodBelly Probiotic Juice Drinks. The company was established by Steve Demos, natural foods pioneer and founder of WhiteWave Inc., makers of Silk® Soymilk. Based in Boulder, Colorado, NextFoods adheres to a mission of “Right Livelihood,” which fosters the continuous improvement of human nutrition while demonstrating the values for responsible and conscious capitalism. The team at NextFoods is comprised of seasoned and passionate industry pros committed to developing a series of world-class, highly nutritious, “next generation” foods while using sustainable, socially responsible organic practices whenever possible. To learn more about NextFoods and GoodBelly products, please visit www.goodbelly.com/yum.
*Some studies suggest that GoodBelly's probiotics may help balance bacteria in your gut when consumed daily as part of a nutritious diet and healthy lifestyle. GoodBelly is a food product and not a treatment or cure for any medical disorder or disease. If you have any concerns about your digestive system, you should consult your healthcare professional.