Got Questions? New Hope Standards Department Presents Two Sessions On Advertising Standards

In 2006, the FTC filed fourteen complaints against companies making allegedly unsubstantiated or false advertising claims for dietary supplements and other natural healthcare products, including oral sprays, creams, and patches. Also, in the past year, the Commission obtained orders against forty companies and forty-four individuals, which prohibited the unlawful practices and required the defendants to pay a total of $35.5 million in consumer redress, disgorgement, and civil penalties.

The FDA has recently focused its enforcement and consumer education efforts on fraudulent and unapproved products with claims to cure, treat, or prevent serious diseases.

New Hope Standards Department is pleased to have Michelle Rusk of the Bureau of Consumer Protection, Federal Trade Commission and Gary Coody, National Health Fraud Coordinator, Food and Drug Administration Offi ce of Enforcement at the New Hope Booth on Friday March 9, 2007 1:00 PM–2:00PM.

Mrs. Rusk and Mr. Coody will be available to answer questions from manufacturers and marketers of dietary supplements and other natural healthcare products with respect to the FTC and FDA enforcement policies regarding claims for Natural Products.

In addition New Hope Natural Media is proud to present an educational seminar:

Making Meaningful Health Claims in Risky Regulatory Waters

Friday March 9, 2007 8:30AM–10:00AM Education 207B

Speakers will include:

Ivan J. Wasserman, Attorney, Kelley Drye, Collier Shannon Michelle Rusk, Attorney, Bureau of Consumer Protection, Federal Trade Commission Gary Coody, R.Ph., National Health Fraud Coordinator, Food and Drug Administration Offi ce of Enforcement

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