The Grocery Manufacturers Association has announced a new initiative to reduce sugar, salt and fat in a wide range of products. The move comes in response to consumer demand and a new White House initiative sponsored by First Lady Michelle Obama.
The Let's Move! Program, places an emphasis on guidelines for healthy foods in schools, and Obama has urged manufacturers to reformulate foods to make them healthier for children. Obesity rates among U.S. children have doubled in the past 20 years, with almost a third of children overweight or obese.