San Luis Obispo, California – Guayaki is once again making a splash by announcing the first iced grab-and-go yerba mate beverages in North America. Each of the three delicious flavor varieties of Guayaki Yerba Mate Organic Energy Drink (Traditional Mate, Empower Mint, and Raspberry Revolution) contain more caffeine than the leading energy drink (140 mg caffeine per bottle) and offer all of the health benefits of yerba mate. While most conventional energy drinks are loaded with processed caffeine and artificial sweeteners, Guayakí’s healthy Organic Energy Drinks are made with 100% organic cane juice, organic rainforest-grown yerba mate, and they are free of artificial colors or flavors.
Even before Guayakí introduced their new Yerba Mate Organic Energy Drinks, the popularity of yerba mate has risen steadily for years in North America. Guayaki is the #1 brand of yerba mate and dominates over 65% of the category market share. Guayaki has also been recognized for their humanitarian and environmental business ethics and won the 2004 Socially Responsible Business Award for their triple bottom-line of measuring success: economic viability, social justice, and environmental stewardship.
Revered for centuries by South Americans as the “drink of the Gods” and consumed to ensure health, vitality, and longevity, yerba mate triumphs as nature’s most balanced stimulant. The leaves of the rainforest mate tree contain 24 vitamins and minerals, 15 amino acids, potent antioxidants and natural caffeine providing a nourishing boost of clean energy. Each new Guayaki Yerba Mate Organic Energy Drink contains caffeine comparable to coffee; however, the stimulation is balanced by mate’s natural nutritional content. As a result, drinkers feel a sustained energy and clarity of mind. Yerba mate is known to aid digestion and is used as a supportive treatment in weight-loss programs.
Guayaki is making it easier for North Americans to catch on to the power of mate that has been celebrated for centuries in South America by offering it in an iced tea form that they are more accustomed to. Now you don’t need to brew mate to “Feel the Good Energy” of yerba mate - just grab a bottle of Guayaki Yerba Mate Organic Energy Drink and go! Unlike the conventional energy drink competition, which usually is crammed into a tiny 250 ml container, Guayaki is “thinking outside the can” by offering their Yerba Mate Organic Energy Drinks in a satisfying, full size 16-ounce glass bottle in the refreshing format of a traditional iced tea for a suggested retail price of $2.25.
In addition to the convenient new bottled organic energy drinks, Guayaki announced another innovation earlier this year - the first yerba mate concentrates. Guayaki Yerba Mate Latté Concentrate and Guayaki Mate Chai Latté Concentrate facilitate consistent, easy and delicious mate lattés – yet another drink style favored by North Americans.
Consider it a bonus that Guayaki Yerba Mate Organic Energy Drinks are socially- and environmentally-friendly beverages. In honor of the Guayakí people native to the mate forest, the award-winning company offers premium quality, rainforest-grown yerba mate that is organic, fair-trade and sustainable. The cultivation of Guayakí Yerba Mate takes place on the 12,500-acre Guayakí Rainforest Preserve and their Market-Driven Conservation business approach generates Fair Trade income for the families living there and revenue for the Preserve - a haven for more than 330 bird and mammal species.
Guayakí Yerba Mate is grown in the natural rainforest where shade from the upper canopy of towering hardwood trees above protects the leaves from direct sunlight, which can cause bitterness. Guayakí harvesters handpick only the most tender mate leaves and stems, which are flash-heated to protect the nutritional properties. Guayakí Yerba Mate is wood-dried by artisans using naturally-fallen rainforest hardwoods and then aged for 12 months in cedar wood chambers. Unlike most other mate companies, Guayakí employs the traditional whole-plant approach, using a mixture of leaf, stem (for sweetness) and powder (for strength) to yield a smooth and powerful beverage. This time-honored process creates Guayakí’s distinct “woodsy” aroma and full-bodied flavor.
To promote their new Yerba Mate Organic Energy Drinks this summer, Guayaki “TeaMates” will perform a “Jungle Jive ‘05” tour of the West Coast in a colorful 35-foot RV. The vehicle, which features rainforest murals by famous graffiti artists, will be visiting music events, festivals and retailers to serve up powerful yerba mate drinks and spread the green revolution. For a complete schedule of Jungle Jive ‘05 event listings, as well as journal entries and photos from the road, please visit http://www.guayaki.com/virtualTour/rvTour.
Guayakí Yerba Mate products can be purchased at thousands of natural food stores, cafes and supermarkets throughout North America or though their secure website. In addition to the new Yerba Mate Organic Energy Drinks and the new Yerba Mate Latté Concentrates, Guayakí offers 100% organic yerba mate in traditional and mate blends, including: 7 varieties of Tea Bags (Traditional, Magical Mint, Chai Spice, Mate Chocolatté, Greener Green Tea, Orange Blossom, and Mate Rooiboost!); Loose Mate; and Java Mate; as well as Fair Trade gourds and bombillas. To learn more about Guayakí, please visit www.guayaki.com or call 1-888-GUAYAKI (482-9254).