San Luis Obispo, California – Guayakí’s new Maté Chai Latté Concentrate is what yerba maté enthusiasts and Chai connoisseurs have been waiting for. For the past 7 years, yerba maté fanatics have been handcrafting maté lattés one-at-a-time with their own particular flair in each beverage. The new, certified organic Concentrate from Guayaki facilitates a consistent, easy and delicious maté chai latté that is sure to make novice maté makers feel like professional maté baristas.
Convenient for home maté chai latté preparation, or for blending by food service professionals at cafés, the recipe calls for equal parts concentrate and milk. The Concentrate is designed for both hot and iced Guayakí Maté Chai Lattés. Simply mix the Concentrate with milk and steam it up for a hot beverage or ice it down for a chilled beverage.
The experts at Guayakí know yerba maté like no one else in North America. Guayakí is the market leader in the yerba maté category with 65% of the market share. These socially-responsible innovators have demonstrated their leadership again by creating the first yerba maté chai concentrate on the market.
Guayakí’s organic Concentrate is packaged in an economy sized 64-ounce jug with a convenient handle. The SRP for direct consumers is $15.99. It is offered at Guayaki’s online store at www.guayaki.com, and at hundreds of retail locations (and growing). Information about wholesale prices for retailers and food service can be obtained by calling 1-888-GUAYAKI (482-9254). For cafés, Guayakí provides free “Maté Chai Lattés" and "Iced Chai Lattés" counter top displays, brochures, leaflets and decals to generate awareness and educate the customer.
Guayakí Maté Chai Latté Concentrate offers the stimulation of coffee, the health properties of maté, and the delicious flavor of chai. Formulated with all organic and kosher yerba maté and chai spices, it is artisan brewed in small batches. Rather than using black tea, Guayakí’s organic Concentrate utilizes full-bodied Guayakí Yerba Maté as a base for the chai spices. Yerba maté offers an incredible list of health benefits due to its 196 active compounds, including 24 vitamins and minerals, and 15 amino acids. Maté contains 11 polyphenols – powerful antioxidants that are currently undergoing studies for anti-cancer effects. It is also high in chlorophyll giving additional antioxidant power. Yerba maté has more active compounds and higher polyphenol and antioxidant counts than either green or black teas.
Yerba maté also provides a unique sustaining energy due to its complex combination of xanthine alkaloids, caffeine, theophylline and theobromine. Each Maté Chai Latté drink contains caffeine content comparable to coffee. However, the stimulation is balanced by maté’s natural nutritional content. As a result, people feel a sustained energy and clarity of mind. And, maté is gentle on the stomach, a welcomed surprise for coffee drinkers who struggle with the heavy acid and oil content of coffee. Yerba maté is known to aid digestion and is used as supportive treatment in weight-loss programs.
Not all yerba maté is the same. The organic cultivation of Guayakí’s yerba maté takes place on the 20,000-acre Guayakí Rainforest Preserve. Guayakí’s Market-Driven Conservation business approach generates Fair Trade income for the 34 indigenous families living there and creates revenue for the Preserve - a safe haven for more than 330 bird and mammal species. Guayakí uses a triple “bottom line” to measure success: Economic Viability, Social Justice, and Environmental Stewardship. Their goal is to create economic models that drive reforestation while providing a living wage.
In October, Guayaki was honored with the 2004 Socially Responsible Business Award at Natural Products Expo East, the largest event in the thriving $42 billion natural product industry. Guayaki stood out among other industry leaders that were ranked in nine categories derived from the Social Venture Network's Standards of Corporate Responsibility, including Ethics, Accountability, Governance, Financial Returns, Employment Practices, Business Relationships, Products & Services, Community Involvement and Environmental Protection.
Humidity, cool temperatures and rich organic soil in the rainforest encourage yerba maté trees to grow slowly, the way nature intended. Guayakí’s maté is grown in this natural rainforest where shade from the upper canopy of towering hardwood trees above protects the leaves from direct sunlight, which can cause bitterness. Guayakí workers handpick only the most tender maté leaves and stems, which are flash-heated to protect the nutritional properties. The maté is wood-dried by artisans using naturally-fallen rainforest hardwoods and then aged for 12 months in cedar wood chambers. This time-honored process creates Guayakí’s distinct “woodsy” aroma and full-bodied flavor.
To learn more about Maté Chai Latté Concentrate or Guayakí’s mission, please visit www.guayaki.com or call 1-888-GUAYAKI (482-9254). Guayakí yerba maté products can be purchased at thousands of natural food stores, cafes and supermarkets throughout North America or though their secure website www.guayaki.com . In addition to Maté Chai Latté Concentrate, Guayakí offers 100% organic yerba maté in traditional and maté blends, including: 7 varieties of Tea Bags (Traditional, Magical Mint, Chai Spice, Maté Chocolatté, Greener Green Tea, Orange Blossom, and Maté Rooiboost!); Loose Tea; Java Maté; Bulk Loose Yerba Maté; and Bulk Yerba Maté Tea Bags.