For brand marketers seeking to capture the growing vegan market, Guzen Development has introduced its High Vitamin D Mushroom Powder, an organic, whole-food supplement ingredient that provides a pure vegetable source of vitamin D2 in the form of a 100 percent whole food mushroom powder.
In August 2010, a landmark study reported that Vitamin D was found to influence more than 200 genes; the researchers found 2,776 binding sites for the Vitamin D receptor along the length of the genome.
Since that time, critical research has been publicized about the multifarious health benefits of Vitamin D, notably for its role in promoting immune function. Most recently, researchers found that Vitamin D deficiency was associated with a significant risk of cardiovascular disease and reduced survival; and Vitamin D supplementation was significantly associated with better survival, specifically in patients with documented deficiency." 1
A vast majority of Vitamin D supplements are in the form of vitamin D3, sourced from lanolin (sheep's wool), and therefore not suitable for those who live a vegan lifestyle. Edible fungi such as Agaricus bisporus—or the popular white button mushroom—are abundant in vitamin D. The proprietary dried flour (High Vitamin D Mushroom Powder) provides superior levels of vitamin D2.
"According to recent studies, Vitamin D2 has been shown to be as effective as Vitamin D3 in maintaining circulating concentrations of 1, 25-hydroxyvitamin D," explains Vincent Hackel, President and CEO of Guzen Development. "When humans consume either vitamin D2 or Vitamin D3, they are biologically converted into the hormone 1,25 hydroxyvitamin D."
He added that High Vitamin D Mushroom Powder also provides viable levels of riboflavin, niacin, copper, beta-glucans, chitan-glucan, and is an excellent source of the antioxidant ergothioneine. Ergothioneine has been shown in various studies to protect against the damaging effects of UV rays, protect mitochondria from degradation, help conserve circulating levels of other antioxidants, and also scavenges ROS (reactive oxygen species) and RNS (reactive nitrogen species).
High Vitamin D Mushroom Powder from Guzen Development may be processed into - tablets, capsules and powders, and also is equally viable in packaged foods, such as soups and sauces, as well as mushroom chips with the same high levels of vitamin D.