-Products Do Not Contain Any Trans-fat, Hydrogenated Oil, or Chemicals for Taste and Stability-
MELVILLE, N.Y., Oct. 8 -- The Hain Celestial Group, the country's leading natural and organic food company, today announced the launch of Carb Fit, its new low-carbohydrate food brand designed to meet the demands of today's health- conscious consumers. These products are unique for two reasons: first, they are all natural, kosher, and do not contain trans-fat, hydrogenated oils, or chemicals to achieve taste and stability, and second, all Carb Fit products will be co-branded with well-known Hain Celestial brands including Hain Pure Snax(TM), DeBoles(R) Pasta, and Health Valley(R), among others. This will help communicate the Carb Fit product value and taste to consumers currently purchasing these national natural brands.
"We are very conscious of the rising level of obesity in the U.S., particularly among children," stated Irwin Simon, president and chief executive officer of Hain Celestial. "Recent research indicates that more than 60% of all consumers purchasing products lower in carbohydrates are doing so as part of a weight reduction program," he continued. "Our objective is to provide great-tasting, all natural products that meet this need, and instill consumer confidence in the taste and quality of these products by co-branding our new Carb Fit name with our other well-known brands, in the categories in which they are best known."
The initial launch of Carb Fit will feature :
* Carb Fit/Hain Pure Snax Twirls: A corkscrew-shaped crispy soy snack, available in Nacho and Ranch -- only five net carbs per serving.
* Carb Fit/Hain Pure Snax Soy Nuts: A crunchy new snack in salted and red hot flavors -- only six net carbs per serving.
* Carb Fit/DeBoles Pasta: 77% less carbs than regular pasta -- only 8-9
grams of net carbs per serving -- four varieties (penne, rotini, elbow
* Carb Fit/Health Valley Cookies: available in chocolate chip, peanut
butter and almond with only 6-8 grams of net carbs per serving.
Future co-branded initiatives are underway for other new products to launch in January of 2004.
About The Hain Celestial Group:
The Hain Celestial Group, headquartered in Melville, NY, is a natural, specialty and snack food company. The Company is a leader in 13 of the top 15 natural food categories, with such well-known natural food brands as Celestial Seasonings(R) teas, Walnut Acres(R), Hain Pure Foods(R), Westbrae(R), Westsoy(R), Rice Dream(R), Soy Dream(R), Imagine(R), Arrowhead Mills(R), Health Valley(R), Breadshop's(R), Casbah(R), Garden of Eatin(R), Terra Chips(R), Yves Veggie Cuisine(R), The Good Dog(R), The Good Slice(R), DeBoles(R), Lima(R), Biomarche(R), Grans Noirs(R), Earth's Best(R), and Nile Spice. The Company's principal specialty product lines include Hollywood(R) cooking oils, Estee(R) sugar-free products, Kineret(R) kosher foods, Boston Better Snacks(R), and Alba Foods(R). The Hain Celestial Group's Web site can be found at www.haincelestial.com.
These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.