SALT LAKE CITY, September 6, 2007 -- Jeff Hilton, president and co- founder of Integrated Marketing Group (IMG), a marketing and branding agency servicing a national and international clientele, announced today his invitation to participate in education sessions at both the Healthy Foods Conference and Natural Products Expo East happening Wednesday, September 26 through Saturday, September 29 in Baltimore, Md. During these two presentations, marketing expert Hilton will provide insight on the many issues facing healthy products suppliers and manufacturers, including the importance of market research, strategic product positioning, regulatory compliance, effective merchandising and a solid brand identity.
As part of the Healthy Foods Conference, Hilton will participate in the panel workshop, "New Applications and Marketing of Functional and Healthier Foods," on Wednesday, September 26 from 10:45 a.m. to 12:30 p.m. in the Chesapeake Ballroom of Baltimore's Inner Harbor Sheraton.
Fellow panel members include: Anthony Almada BSc, MSc, James Tonkin, Loren Israelsen and Steve Rosskam.
Additionally, on Friday, September 28 at 10:30 a.m. Hilton will co- present "Successful New Products: From Concept to Shelf," with Anthony Almada BSc, MSc at Natural Products Expo East in room 314 of the Baltimore Convention Center. Hilton and Almada will take an in- depth look at why more than 70 percent of all new products fail in the first year and outline strategies that attendees can use to improve their odds of market success.
About Healthy Foods Conference and Expo East:
The one-day Healthy Foods Conference (www.healthyfoodsconference.com) focuses on the issues integral to the development and marketing of healthier product offerings and provides important insights into the development and opportunities in functional foods. Natural Products Expo East (www.expoeast.com) features more than 1,700 exhibiting companies and 20,000 attendees. It has served the industry for more than 20 years by bringing the leaders in every field to educate participants on the latest trends, products and information concerning natural and organic products.
About IMG and Jeff Hilton:
Jeff Hilton is co-founder and president of Integrated Marketing Group (IMG), www.imgbranding.com, a marketing and brand consultancy created to optimize all aspects of marketing communications including:
corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing.
Hilton has been recognized by Advertising Age as one of America's Top 100 Marketers and has more than 28 years of broad-based business experience, including 16 years spent within the natural products industry. In addition to helping build a variety of major national brands, Hilton led IMG to become the first agency in the country to certify in the National Training Institute's FTC Advertising Compliance Course. This year, Hilton was awarded the Personal Service Award from Nutrition Business Journal (NBJ) in recognition for his multiple outreach efforts including editorial contributions, pro-bono work and webinar and speaking engagements within the healthy lifestyles industry.
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