Healthy Foods lead Food Industry Trends in 2003 and Achieve Sales of $100 Billion

The business of selling consumers Healthy Foods generated sales of $100 billion in 2003, according to a new report just released by Nutrition Business Journal (

NBJ’s Healthy & Functional Foods Report 2004 indicates sales of Healthy Foods (defined as natural, organic, functional and lesser-evil foods by NBJ) grew 7.5% and added $7 billion in new sales to the 2003 consumer market total.

Collectively the U.S. healthy foods market (comprised of natural & organic foods, functional foods and lesser-evil foods) has grown from $55 billion in 1995 to $100 billion in 2003—and from 13% to 18% of the retail food industry in the same period.

“Catering to the healthy food trend are some of the world’s largest corporations, not to mention thousands of smaller businesses and entrepreneurs,” noted NBJ Research Director, Patrick Rea.

“Low-carb is just the most recent option offered by food companies to satisfy the growing divide between manufacturers and their consumer base,” noted Rea, “Multinational food companies have responded to consumer demand for healthy food in two ways. First, in the lesser evil category, they have removed unwanted ingredients, including carbohydrates, sugar and trans fat, or have replaced them with preferable alternatives. Second, in the functional food category, food companies have added beneficial ingredients to their food products, including vitamin premixes, calcium, oat bran, protein and omega-3 oils. To a lesser extent companies have also entered the natural & organic category, but this has mostly been by acquisition rather than through brand extensions or internal product launches.”

Chapters in the Healthy & Functional Foods Report include:

1. Executive Summary

2. Market Overview

Total Retail Food Industry

Healthy Foods Market

Functional Foods

Natural & Organic Foods

Lesser-Evil & Low Carb

Market Standard Foods

3. Trends & Drivers

4. Product Categories

5. 69 Functional Food Company Profiles

6. 175 Functional Brand Profiles

NBJ’s Healthy & Functional Foods Report 2004 is a 480-page tome that profiles nearly 70 of the most influential functional food companies, examines sales in 8 product categories and 3 healthy food categories and presents fresh analysis on how companies are competing for the healthy consumer’s food dollar. In addition, NBJ’s Healthy & Functional Foods Report 2004 contains sections reviewing major corporation strategies, consumer usage & spending, finance & investment, food marketing, food ingredient supply, low-carb foods, regulations and global markets. This report is priced at $1,995 for non-NBJ subscribers. For more information and a complete table of contents, visit or call 619-295-7685 x12.

Nutrition Business Journal is a market research, publishing and consulting company serving the nutrition, natural products and alternative health care industries. Nutrition and natural products include, but are not limited to, dietary supplements, herbs/botanicals, vitamins/minerals, natural/organic foods and natural personal care. Alternative health care embraces services related to insurance, functional foods, HMOs, investment and alternative therapies (e.g. chiropractic, acupuncture, naturopathy). For more info, visit

Patrick Rea, Research Director,
619.295.7685 x21
Nutrition Business Journal

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