In both a literal and a practical sense, health is this company’s middle name. And now, Global Health Trax, Inc. is providing some visual affirmation, too. GHT, an industry leader in nutritional supplements, has completely redesigned its company logo — with the company’s acronym in lower-case letters colored an appealing natural shade of green, and a leaf growing from the upper reaches of the “h.” The world got its first look at GHT’s new logo during Natural Products Expo West, the leading trade show in the natural, organic, and healthy products sectors, which was held March 9 to 11 at the Anaheim Convention Center in Anaheim, Calif. “We wanted our logo to reflect our company’s message of health,” says Jim Rex, President and CEO of GHT. “The overall color of the logo, the cleaner look, the use of the leaf — they all speak to a healthy, green approach.” For 15 years, Vista, Calif.-based GHT has brought to market a wide array of natural alternatives to help the human body optimize and maintain a healthy digestive system, and improve overall health. GHT’s parade of superior nutritional supplements began years ago with ThreeLac, a powerful probiotic formulation that promotes intestinal health, and continues today with the company’s latest coup — the vegetarian- and vegan-suitable Plant Based Vitamin D3. GHT’s new logo also reflects another important aspect of the company — its numerous all-natural products, including digestive enzymes, dietary fiber supplements, antioxidant drinks, and vital nutrients. “We wanted to develop a corporate identity that tells the world we use natural products,” says Jesse Richardson, GHT’s Art Director, who developed the new logo. “We wanted a great symbol that speaks to our natural approach . . . and health in general.”
ABOUT GLOBAL HEALTH TRAX, INC.
Global Health Trax (GHT) has been one of the most trusted names in the nutritional supplement field since 1997. Based in Vista, Calif., GHT provides an array of natural alternatives to help the body optimize and maintain a healthy digestive system, as well as improving overall body health. From probiotics to enzymes to power antioxidant drinks to immunity support regimens, GHT is committed to delivering the best nutritional products for optimal wellness, longevity, and quality of life for people throughout the world.