Hemp Bliss Organic Hempmilk Wins Best New Food Product Award

The Nutritious Dairy Milk Alternative from Manitoba Harvest is the First Organic Hempmilk

Winnipeg, Manitoba (October 3, 2007) – Hemp foods are one of the hottest trends in the organic marketplace, and the prestigious Best New Food Product Award earned by Hemp Bliss Organic Hempmilk is the latest evidence of this healthy food phenomenon that is sweeping North America. Hemp Bliss is an innovative and nutritious new beverage from hemp industry pioneer Manitoba Harvest (www.manitobaharvest.com ) that stood out above hundreds of other products displayed at the Natural Products Expo East from September 26-29 in Baltimore, Maryland. The award was voted on by retail and distribution attendees at the show, which attracted a record crowd of more than 25,000 attendees and 1,790 exhibits. Natural Products Expo is the largest event in the industry.

Hemp Bliss Organic Hempmilk provides the powerful nutrition and pleasant nutty flavor of hemp seed in a non-dairy hempmilk beverage. It is a nutritious and delicious alternative to dairy, soy and grain-based drinks and is the first line of organic hempmilks. Hemp Bliss naturally provides a boost of 1,200 mg of Omega-3 essential fatty acids and 5 grams of protein per serving. Overall, it contains more Omega 3, 6 and 9 essential fats than any milk including dairy and other alternatives such as soy, rice and almond. “Foods that offer omega-3 essential fatty acids like hemp are hot because medical evidence touting the health benefits continues to grow,” says Mike Fata, President and co-founder of Manitoba Harvest Hemp Foods & Oils. Hemp foods also have a strong digestible protein profile, fiber and an abundance of vitamins and minerals.

Offered in Chocolate, Vanilla and Original varieties, Hemp Bliss is made from fresh organic hemp seeds and only the purest organic ingredients. It is widely available in stores across the U.S. and Canada and is offered in a 32-ounce carton for $4.99. It can be enjoyed straight up as a drink or used as an ingredient in a variety of recipes. Perhaps most notably, Hemp Bliss is a nutritious boost for smoothies (see recipe below).

“Hemp Bliss is the ideal product for people to try healthy organic hemp foods because it is a refreshing and convenient ready-to-drink beverage,” notes Fata. “This innovation is inspiring consumers to try other products in the hemp food category such as hemp seed oil, hemp seed butter, hemp protein powder and shelled hemp seed,” he adds. “People are finding out that hemp foods are extremely nutritious - and then they try them and discover that they have a great flavor and gourmet appeal.”

Recent sales data collected by the market research firm SPINs, indicate that sales of hemp foods grew by over 39% from August 2006 to August 2007. The Hemp Industries Association estimates that over the past 12 months, sales of hemp foods and body care products generated more than $65 million. A summary of hemp food and body care sales data is available by visiting http://www.thehia.org/PDF/HempSPINS2007.pdf .

Consumer demand for dairy milk alternatives has been growing for many years due to vegetarian preferences and concerns about dietary sensitivities to dairy, growth hormones in dairy milks, and animal rights and other environmental issues associated with dairy production. Some people simply don’t enjoy the flavor of dairy milk and find that they can gain nutrition by tastier means. Hemp Bliss stands out from ‘the herd’ of dairy milk alternatives including soy, rice and almond because it has a strong nutrition profile, a pleasant flavor and texture and it does not raise concerns regarding food sensitivities.

One Award for Product Quality and Innovation - and One for Industry Leadership & Social Responsibility

This is the second time in the last year that Manitoba Harvest has been recognized by its organic industry peers at the Natural Product Expo East trade show. In October 2006, the company was presented with the 2006 Socially Responsible Business Award at the show for their work pioneering sustainable hemp agriculture in the 1990s and for spreading organic farming in Manitoba ever since. In the 1990’s activist and co-founder Martin Moravcik worked with the Manitoba and Canadian governments to re-legalize hemp agriculture. The goal of reintroducing hemp farming came to fruition in 1998 when the Canadian government began issuing hemp farming licenses and he partnered with Mike Fata and Alex Chwaiewsky to form Manitoba Harvest Hemp Foods & Oils. The company is now the largest hemp foods-only processor in North America.

Manitoba Harvest contracts thousands of acres of hemp seed production in Manitoba with more than 20 farmers that are shareholders. The company owns and operates a kosher and USDA certified organic facility and their products are distributed to thousands of stores in the U.S., Canada, Europe and Japan. Manitoba Harvest products are also sold as bulk ingredients to food and cosmetic manufacturers. Since Manitoba Harvest is an integrated producer of hemp food products they control production from “seed to shelf,” and are therefore able to ensure freshness and quality. For more information, visit www.manitobaharvest.com or call 1-800-665-HEMP.

Celebrate the Hemp Bliss Best New Product Award with This Healthy & Delicious Recipe

Brazilian Acai Protein Power Shake

Makes: 2 Cups; Prep Time: 5 min
This is a powerful shake that can be used as a meal replacement. It is loaded with protein, essential fatty acids, vitamins, minerals and antioxidants.

1 cup Manitoba Harvest Hemp Bliss organic hemp milk
1 scoop Manitoba Harvest Organic Hemp Protein Powder

2 packs Organic Acai – (Sambazon Original Blend - 100g each)
1 tbsp Green Foods Powder (Amazing Grass SuperFood blend)
1 tbsp Maca Extreme (Sunfood Nutrition)

Combine all ingredients in a blender. Blend on high for 2 minutes or until creamy smooth.

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