Herbal Water, the leader in offering herbal infused flavored water, is excited to announce its recent strategic collaboration with Sunsweet Growers. In addition to an equity investment in Herbal Water, Sunsweet will collaborate in the marketing, sale and distribution of Ayala’s Herbal Water® to help meet increasing consumer demand in the strong and growing market of healthy flavored waters. Albert Cahana, Herbal Water Chief Executive Officer, will be available at Expo West to discuss this exciting announcement.
In announcing the new alliance, pediatrician and Herbal Water creator and founder, Dr. Ayala said, “Consumers today are more health conscious than ever looking for great-tasting natural and organic products. This partnership will help us meet this increased demand as we tap into Sunsweet’s established nationwide distribution channel. Herbal Water expects to double the number of retailers that carry its product by the end of 2010, and the partnership with Sunsweet will assure that consumers in nearly every market can have easy access to our zero-calorie beverage.”
To view the joint Sunsweet and Herbal Water press release announcing the investment, visit http://www.herbalwater.com/news_020410.html
PRODUCT HIGHLIGHTS AT EXPO WEST
National attention about the fact that obesity levels are increasing, coupled with First Lady Obama’s recent announcement of the “Let’s Move” campaign to fight childhood obesity have continued to fuel consumer demand for better-for-you beverages. With natural spring water, purified water and flavored water as the fastest growing market segments in the water category, Herbal Water provides consumers with the perfect option.
Available in six refreshingly unique varieties—Lemongrass Mint Vanilla, Lavender Mint, Lemon Verbena Geranium, Cloves Cardamom Cinnamon, Cinnamon Orange Peel, and Ginger Lemon Peel—Herbal Water is clearly differentiated in the water category as the only one of its kind that infuses the highest quality of unique culinary herb combinations selected for their superior taste profile to deliver a refreshing hydration option.