LOS ANGELES, Aug 16, 2004 -- Herbalife International, Inc. today announced the commencement of business in Bolivia, making it the 59th country where Herbalife products are sold through the company's network of independent distributors.
Herbalife first began doing business in South America in Argentina and Venezuela, which are celebrating their 10th anniversaries this year. Now, Bolivia joins Brazil, Chile and Colombia as one of its fastest growing countries.
"Bolivia, like many other developing nations, is seeing obesity go from relative obscurity to becoming a valid health concern," said Greg Probert, chief operating officer. "In addition to offering a solution to weight management issues, Herbalife offers the opportunity for Bolivians to improve their financial well-being as well."
Under the direction of Michael O. Johnson, who became chief executive officer in April 2003, Herbalife regionalized its business practices into four regions: Americas, Europe, Asia/Pac Rim and Japan. The Americas is led by Herbalife Senior Vice-President Rob Levy.
A selection of Herbalife's weight management products including its original Formula 1 Weight Management Protein Drink Mix, Formula 2 Multivitamin and Performance Protein Powder will be available. Products from the company's "outer" nutrition line include Herbalife Aloe Body Wash, and Herbalife Aloe Hand & Body Lotion, among others.
About Herbalife International
Herbalife is a leading company in science-based weight management and meal replacements. The Company offers a wide range of weight management products, nutritional supplements and personal care products intended to support weight loss and a healthy lifestyle. The Company's products are marketed through a network marketing system comprising of approximately one million independent distributors who conduct business in 59 countries in the Asia/Pacific Rim, Europe and the Americas. In 2003, the Company had net sales of $1.2 billion. For more information, visit www.herbalife.com.