Hero Nutritional Products Adds Three New Formulas To Juice For Life Dietary Supplement Line

SAN CLEMENTE, CA, March 17, 2005 - Hero Nutritional Products, a leading manufacturer of nutritional supplements, has added three new formulas to its Juice for Life line of dietary supplements; Juice for Life Whole Food Multi-Vitamin, Juice for Life Enzyme Formula and Juice for Life Green Foods Powder. All products in the Juice for Life line, including the original Power Fruit and Power Veggie Formulas, are made with the finest natural ingredients and whole food sources. Minerals contained in the Juice for Life line are chelated, or bonded with amino acids to make them easier to digest and be utilized by the body, and all B vitamins are derived from food sources. The Juice for Life line conveniently brings together the vitamins and minerals contained in a variety of fruits and vegetables, as well as a myriad of other nutrients to help keep the body healthy and natural defenses
strong.

"Individuals today are not getting the recommended daily servings of fruits and vegetables, and this can lead to nutrient deficiencies and possible long-term health risks," stated James Studer, vice president of marketing and sales, Hero Nutritional Products. "The Juice for Life line offers various formulations to address specific nutritional needs, and provides a unique and convenient way for individuals to enhance their diets."

Juice for Life Enzyme Formula includes 100 mg of Digeseb® Plus, an enzyme blend that includes amylase, cellulase, protease, lactase, lipase, maltase, bromelain, sucrase and papain to aid in digestion and the absorption of key vitamins and minerals. Juice for Life Enzyme Formula is available for a suggested retail price of $13.99 for 90 capsules. Juice for Life Whole Food Multi-Vitamin contains: 100 mg of the fruit blend which includes extracts of blackberries, grapes, blueberries, plums, cherries, oranges, bananas, papayas, strawberries, cranberries, watermelon and mangoes; 100 mg of the veggie blend which includes extracts of spinach, broccoli, carrots, cabbage, beets, barley, sweet potatoes, kale, brussels sprouts and garlic; 500 mg of green food blend which includes alfalfa, barley, wheat grass and kamut; 40 mg of Digeseb Plus; and more than 30 additional essential vitamins and minerals. Juice for Life Whole Food Multi-Vitamin is available with or without iron for a suggested retail price of $29.99 for 120 tablets and $44.99 for 180 tablets. Juice for Life Green Foods Powder contains: 4.5 grams of green food blend; 3 grams of whole food blend which includes amaranth, kamut, millet, quinoa, soy and wheat sprouts, activated barley and flax seed; 3 grams of protein blend which contains spirulina and chlorella; 250 mg of the veggie blend; 100 mg of probiotic blend which includes L Acidophilus and Streptococcus Thermophilus; 40 mg of Digeseb Plus; and 100 mg of trace minerals. Juice for Life Green Foods Powder is available for a suggested retail price of $61.99 for a 300 gram container.

Hero Nutritional Products produces a variety of nutritional supplements for children, tweens, adults and pets. Established in 1996, Hero has maintained a leading position in the children¹s vitamin and supplement category since 1997. The company continues to expand its unique supplement offerings to help adults address health concerns such as depleted energy levels, low fruit and vegetable intake, calcium deficiency, as well as numerous factors associated with diabetes and pre-diabetes. Additionally, Hero has launched A Breed Above, an all-natural line of pet care products.

For samples please contact Courtney Jacobs at Integrated Marketing Group,
801-538-0777 ext. 102 or [email protected] or visit Hero Nutritional Products at booth #1516 at Expo West.

# # #

Press Contact:
Courtney Jacobs
Integrated Marketing Group
P: 801-538-0777 ext. 102
[email protected]

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