Hero Nutritional Products Continues Partnership with Vitamin Angel Alliance

Children's Nutritional Supplement Provider Donates to Organization's Pakistan Earthquake Relief Effort

SAN CLEMENTE, CA, October 17, 2005 -- Hero Nutritional Products, a leading provider of children's nutritional supplements, has donated thousands of its Yummi Blast children's supplements to the Vitamin Angel Alliance's Pakistan earthquake relief effort. The Vitamin Angel Alliance is a non-profit organization designed to fight children's malnutrition by providing nutritional supplements to poverty and disaster stricken communities. Hero will ship Multi-Vitamin & Mineral and Fruit & Vegetable Concentrate Yummi Blast to the Vitamin Angel Alliance, where they will be distributed to children in the mountainous region between Pakistan and India.

"It is heartbreaking to see this kind of massive destruction. By donating our Yummi Blast children's supplements hopefully we can help children affected by this destruction receive the basic vitamins and minerals they need to stay healthy," stated Jennifer Hodges, founder and CEO, Hero Nutritional Products. "We continue to work with the Vitamin Angel Alliance because of their strong commitment to ensuring that the basic nutritional needs of children around the world are met."

The Vitamin Angel Alliance will distribute adult and children's vitamins to help prevent against malnutrition and opportunistic infections to Pakistan earthquake victims. The Vitamin Angel Alliance in partnership with other relief organizations is now beginning to stage and consolidate vitamin donations that will be shipped along with medical supplies to the earthquake region immediately. Hero previously donated to the organization's tsunami and Hurricane Katrina relief efforts.

Hero Nutritional Products (www.heronutritionals.com) produces a variety of nutritional supplements for the entire family. Established in 1996, Hero has maintained a leading position in the children's vitamin and supplement category since 1997. The company continues to expand its unique supplement offerings to help adults address health concerns such as depleted energy levels, low fruit and vegetable intake, calcium deficiency, as well as numerous factors associated with diabetes and pre-diabetes. Additionally, Hero has launched a complete line of all-natural pet care products.

Vitamin Angel Alliance is a non-profit, non-sectarian organization dedicated to providing basic nutrition and fighting vitamin A deficiency childhood blindness around the world since 1994. Last year Vitamin Angels donated 16.2 million supplements to people in need in 45 countries around the world.
For more information visit www.vitaminangel.org.

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