Hero Nutritional Products Receives Nutrition Business Journal Product Merit Award for Yummi Blast Children's Line

SAN CLEMENTE, Calif., March 29, 2006 - Hero Nutritional Products, a leading provider of unique delivery systems that supply essential nutrients to the entire family, was awarded a product merit award by Nutrition Business Journal (NBJ) for its Yummi Blast(TM) line of nutrition boosters for children. Yummi Blast can be eaten straight from the package, similar to a pixie stick, or mixed with a small amount of water to create a nutritional drink and is the first children's supplement line to offer this unique dual delivery system. Yummi Blast is available in five formulas including Multi-Vitamin, Fruit & Vegetable Concentrate, Vitamin C, Probiotic and Immune at health and natural food stores for a suggested retail price of $5.99 per box of 15 sticks.

"We are pleased to be recognized by Nutrition Business Journal for this truly innovative product line that offers kids variety in how they can take their daily vitamins," stated Jennifer Hodges, president and founder, Hero Nutritional Products. "Our goal continues to focus on providing all members of the family with unique supplements to help manage a wide-array of health concerns."

NBJ, a research, publishing and consulting company serving the nutrition, natural products and alternative health care industries, present their annual Business Achievement Awards to companies for their distinguished achievements in various business categories within the natural products industry. The NBJ product merit award honors select products and ingredients that have stood apart from their competitors by positively impacting the industry. Awards will be presented to attending companies in a special ceremony at the NBJ Newport Summit, July 26 ­ 28, 2006, in Dana Point, Calif.

Hero Nutritional Products (www.heronutritionals.com) produces a variety of supplements designed to meet the nutritional needs of the entire family.

Established in 1996, Hero has maintained a leading position in the children's vitamin and supplement category since the 1997 launch of the company¹s Yummi(R) Bears(TM) line of all-natural gummy multi-vitamins. The company continues to develop unique delivery systems that supply adults and children with essential vitamins and minerals. Hero's current supplement offerings address a variety of health concerns including low fruit and vegetable intake, calcium deficiency and managing symptoms associated with pre and type 2 diabetes including blood glucose levels and high cholesterol.

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