Hero Nutritionals(TM) Launches Cinnamon Water Extract Supplement for Diabetics

SAN CLEMENTE, CA, September 23, 2004 - Hero Nutritionals, a leading provider of nutritional supplements, has launched CinnaBeticII®, a new dietary supplement designed to promote glucose metabolism by increasing insulin sensitivity. CinnaBeticII is all-natural and contains Cinnulin PF®, a patented water extract of cinnamon. Water extract of cinnamon has been found in studies by the USDA to promote glucose metabolism in all diabetics and reduce LDL cholesterol levels in individuals with type 2 diabetes*.

"Cinnulin PF is a water extract of cinnamon which contains active compounds to help control glucose levels without the harmful toxins found in whole cinnamon or fat-soluble extracts," stated Dr. Richard Anderson, research scientist, USDA. "That makes CinnaBeticII safe for long-term use in managing symptoms associated with diabetes*."

Hero Nutritionals will distribute CinnaBeticII in mass-market outlets under the company's Envita Laboratories brand and in natural supermarkets and health food stores under the Hero Nutritionals brand. CinnaBeticII requires only 250 mgs daily to yield all of the benefits of cinnamon without the potential toxicity.

A recent study published in Diabetes Care magazine revealed that individuals treated with cinnamon for a period of 40 days showed decreases in fasting glucose levels of 18 ­ 29 percent, cholesterol decreases of 12 ­ 26 percent, and decreases in triglycerides of 23 ­ 30 percent (Khan, A, et al. Diabetes Care 26:3215-3218, 2003). Plus, according to recent USDA research spearheaded by Dr. Anderson, the water extraction process leaves Type-A polymers responsible for glucose metabolism intact, while removing potentially dangerous compounds found in cinnamon (Anderson, R, et al. J.Agric. Food Chem. 52:65-70, 2004).

"The number of individuals suffering from diabetes and pre-diabetes has grown to epic proportions and most of us have been touched personally by the disease," stated Jennifer Hodges, founder and CEO, Hero Nutritionals.

"CinnaBeticII offers diabetes sufferers an all-natural, clinically proven safe and effective means to help manage blood glucose metabolism and reduce cholesterol levels*."

According to the American Diabetes Association, an estimated 17 million individuals in the United States currently suffer from type 2 diabetes, and this number has grown by more than 50 percent in the last decade.
Individuals with type 2 diabetes manufacture insulin, however, they have low receptor affinity and generally poor glucose control. If not managed properly, diabetes can cause fatigue and blurred vision and in the long term, increase the risk of heart disease, kidney failure and blindness. Additionally, millions of Americans suffer from pre-diabetes, which is the beginning stage of diabetes brought about by obesity, a sedentary lifestyle and poor nutritional habits. This number is also dramatically on the rise.

Hero Nutritionals produces a variety of nutritional supplements for children, tweens, adults and diabetics. Established in 1996, Hero has maintained a leading position in the children¹s vitamin and supplement category since 1997. The company continues to expand its unique supplement offerings to help adults address health concerns such as depleted energy levels, low fruit and vegetable intake, calcium deficiency, as well as numerous factors associated with diabetes and pre-diabetes. For more information on Hero Nutritionals visit www.heronutritionals.com or call 1-800-500-4376.

Cinnulin PF® is an ingredient of Integrity Nutraceuticals International, a supplier of bulk nutraceuticals. In addition to Cinnulin PF, the company stocks amino acids, joint & health care items, specialty compounds and herbs. For more information on Cinnulin PF visit www.cinnulin.com.

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

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Hero Nutritionals

Courtney Jacobs, Integrated Marketing Group
Email Address: [email protected]
Telephone: 801-538-0777 ext. 102

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