Hero Nutritionals(TM) Launches Juice for Life(TM)

Dietary Supplement Line Provides Daily Servings of Fruits and Vegetables

SAN CLEMENTE, CA, October 13, 2004 -- Hero Nutritionals, a leading manufacturer of nutritional supplements, has launched Juice for Life, a line of dietary supplements that offers a nutritious and convenient way for individuals to enhance diets that are lacking in daily servings of fruits and vegetables. Juice for Life whole food concentrates come in separate fruit and vegetable formulas, allowing individuals to choose the formula(s) that best fits their personal nutritional needs. The Power Fruit Formula contains extracts from apples, oranges, bananas, papayas, strawberries, cranberries and mangoes and offers the equivalent nutrients contained in five servings of fruit. The Power Veggie Formula contains nutrients from broccoli, carrots, cabbage, spinach, beets, kale, garlic, barley and parsley and is comparable to eating five servings of vegetables. Juice for Life Power Fruit Formula and Power Veggie Formula are available at natural supermarkets and health food stores.

"Most Americans are not getting the recommended daily servings of fruits and vegetables, and are missing several key nutrients essential to keep healthy," stated Jennifer Hodges, founder and CEO, Hero Nutritionals. "Juice for Life offers a convenient and inexpensive way to get the nutrients contained in five servings of fruits and vegetables every day."

Juice for Life is made with 100 percent certified organic whole food concentrates and encapsulated in VegiCaps vegetarian capsules after a careful freeze dry process that preserves the powerful enzymes contained in the fruits and vegetables including lipase, amylase and lactase. Juice for Life contains antioxidants and FOS, a prebiotic that stimulates the growth and activity of beneficial bacteria within the intestinal tract. It also includes several probiotics, including citrus bioflavonoids and lactobacilus acidophilus, which have been shown to control the spread of undesirable microorganisms in the intestinal tract, as well as deprive rival unfriendly bacteria of their nutrients.

The U.S. Food and Drug Administration recommends that individuals consume five servings of fruits and five servings of vegetables per day to protect the body against chronic illness. Eating a variety of fruits and vegetables is a key factor as well since they are rich in a variety of nutrients. Juice for Life conveniently brings together the vitamins and minerals contained in seven fruits and nine vegetables, making it easy to not only get the recommended five servings a day, but a myriad of nutrients to help keep the body healthy and natural defenses strong.

Hero Nutritionals produces a variety of nutritional supplements for children, tweens, adults and diabetics. Established in 1996, Hero has maintained a leading position in the children¹s vitamin and supplement category since 1997. The company continues to expand its unique supplement offerings to help adults address health concerns such as depleted energy levels, low fruit and vegetable intake, calcium deficiency, as well as numerous factors associated with diabetes and pre-diabetes.

For samples please contact Courtney Jacobs at Integrated Marketing Group,
801-538-0777 ext. 102, [email protected] or visit Hero at booth #¹s
2730/2732 at Expo East.

# # #

Hero Nutritionals

Courtney Jacobs
Integrated Marketing Group
P: 801-538-0777 ext. 102
[email protected]

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