SAN CLEMENTE, CA, March 3, 2005 -- Hero Nutritionals, a leading provider of nutritional supplements, was awarded a product merit award from the Nutrition Business Journal (NBJ) for CinnaBeticII, a dietary supplement designed to promote glucose metabolism. The NBJ Business Achievement Awards recognize companies for their distinguished achievements in various business categories within the natural products industry including: growth in large, mid-size and small companies; stock performance; efforts on behalf of the industry; environment and sustainability; personal service; and product merit. Awards will be presented to attending companies in a special ceremony at the NBJ Newport Summit in Dana Point, California in July.
"We are very pleased to accept this award from the Nutrition Business Journal and be recognized for CinnaBeticII," stated Jennifer Hodges, founder and CEO, Hero Nutritionals. "Our goal continues to be to provide the highest quality, most innovative products to our consumers."
Nutrition Business Journal, a research, publishing and consulting company serving the nutrition, natural products and alternative health care industries, recognized Hero for CinnaBeticII, the company's all-natural water extract of cinnamon supplement that works to regulate glucose metabolism by increasing insulin sensitivity. Cinnamon has been found in studies by the USDA to promote glucose metabolism and support healthy cholesterol levels in individuals with type 2 diabetes, however, researchers do not have sufficient data on the safety of consistently ingesting whole cinnamon. Water extract of cinnamon is free of the potentially harmful toxins found in whole cinnamon or fat-soluble extracts, making CinnaBeticII completely safe for everyday use in managing blood glucose levels.
Hero Nutritionals produces a variety of nutritional supplements for children, tweens, adults and diabetics. Established in 1996, Hero has maintained a leading position in the children's vitamin and supplement category since 1997. The company continues to expand its unique supplement offerings to help adults address health concerns such as depleted energy levels, low fruit and vegetable intake, calcium deficiency, as well as numerous factors associated with diabetes and pre-diabetes. For more information visit www.heronutritionals.com.
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