Hiball Energy reformulates, switches to cold-activated cans

Hiball Energy reformulates, switches to cold-activated cans

Entire Hiball Energy line received an upgrade and now contains certified-organic guarana, ginseng and caffeine.

Hiball Inc., a true pioneer in the energy drink category, is pleased to announce the distribution of its newly reformulated and repackaged line of energy drinks to more than 250 Whole Foods Market stores throughout the U.S.

Now sold in 16oz cold activated cans, Hiball's line of Organic Sparkling Energy Drinks and Sparkling Energy Waters began rolling out into Whole Foods Market's stores mid-June, featuring a revised formula with organic and fair trade certified ingredients. The entire Hiball Energy line received an upgrade and now contains the following certified organic active ingredients for energy: guarana (50mg), ginseng (50mg) and caffeine (160mg) per can.

The natural, zero calorie Hiball Sparkling Energy Waters are free of any sugar or sweeteners of any kind and remain the only Sparkling Energy Water and unsweetened energy drink available in the market today. The Hiball Organic Sparkling Energy Drinks add a little more flavor and sweetness by including organic juice, fair trade certified organic sugar but still only contain 100 calories and 25 grams of sugar per 16oz can.

In addition to sourcing the most premium organic and fair trade ingredients available, Hiball also upgraded its packaging. Consumers will notice that the 10oz glass bottles have been replaced with new 16oz cold-activated cans made by Ball Corp. The new cans are made with thermochromic ink built into the award winning design by Alyssa Warnock Design Studio ( www.alyssawarnock.com ). Once the can temperature drops below 45 degrees Fahrenheit, the pattern of "sparkling dots" turn from white to blue, indicating that the product is at the optimal temperature to drink.

Founder Todd Berardi states, "We are incredibly thrilled to launch the new 16oz Hiball Energy cans with Whole Foods Market. We knew it was a big change switching from glass bottles to cans, but we realized it would allow us the perfect opportunity to offer premium organic ingredients in a 60 percent larger package that was fully recyclable, while at the same time lowering our retail price per ounce by as much as 30 percent. The new cans allow consumers a wider variety of occasions in which to enjoy the healthiest option for energy, which is what our customers ultimately asked us for. The decision to launch the cans proved to be a good one, as volume has increased substantially."

United Natural Foods, Inc. (UNFI) is currently distributing all six reformulated Hiball Energy products to Whole Foods Market, available in the following Sparkling Energy Water flavors: Wild Berry, Lemon Lime, Vanilla and Grapefruit. Organic Sparkling Energy Drink Flavors: Cranberry Apple and Wild Berry.


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