HIDROX A Powerful Polyphenol Delivers Natural Antioxidant Protection From Olives

(July 28, 2007, Chicago, IL) Scientific evidence has indicated that the Mediterranean diet is good for heart health. Recent research now suggests that the same kind of diet rich in olives and olive oil can also provide additional antioxidant benefits.

To capture more of the goodness of the Mediterranean diet, DSM Nutritional Products introduces HIDROX®, a potent antioxidant that contains hydroxytyrosol. Derived from organically grown olives, hydroxytyrosol is a healthy and natural antioxidant polyphenol that may also help promote joint health.

HIDROX® is available in 6% powder form and is self-affirmed GRAS (Generally Recognized As Safe) for a variety of foods and beverages. To the existing benefits of the Mediterranean diet, HIDROX® now offers more of the goodness of olives.

A sample antioxidant beverage and a sample sports health beverage containing HIDROX® will be on display at DSM’s booth at the IFT Food Expo in Chicago.

Using HIDROX® in your beverages could help you qualify to participate in the Oldways MedMark Program, which is open to companies who are committed to helping consumers identify healthful Mediterranean foods when they purchase groceries.

HIDROX® is a proprietary hydroxytyrosol formulation developed by CreAgri, Inc., and is exclusively licensed to DSM Nutritional Products.

DSM Nutritional Products is the world’s premier nutritional ingredient supplier to producers of foods, beverages, and dietary supplements. The company has an international network of technical service, production and distribution facilities as well as sales and marketing presence in more than 100 countries. In addition to its vast ingredient portfolio, DSM provides unparalleled processing and manufacturing expertise in developing innovative formulations that provide optimum performance and health appeal.

For more information, please visit us at the 2007 IFT Food Expo in Chicago (Booth #4148). Or contact DSM Nutritional Products, Inc., at 45 Waterview Boulevard, Parsippany, NJ, 07054-1298. Phone: 1-800-526-0189. Website: www.nutraaccess.com

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