High turnout, hot new ingredients

Superfruits and joint-health ingredients were the big talking point at the largest-ever SupplyExpo event in Anaheim in March. Pomegranate, açai, goji berries and mangosteen were just some of the hot ingredients that had show-floor attendees buzzing, in addition to chicken collagens, borage oil and a proprietary rosehip ingredient.

The show, sponsored by DSM Nutritionals and Functional Foods & Nutraceuticals magazine, had 40 per cent more exhibitors than 2005 from all sectors of the foods, beverages, supplements, botanicals and personal care ingredients business.

Co-located with Nutracon and Natural Products Expo West, SupplyExpo offered opportunities for visitors from all parts of the supply chain to connect critical decision makers and create product development and business relationships.

The cross traffic created a whole new level of business between the finished-products halls of Expo West and the ingredients and ingredients-technologies exhibitors in the SupplyExpo hall. More than 43,000 people visited the combined events.

Business connections and a solid return on investment made SupplyExpo a must-attend event for exhibitor LycoRed, according to D Christopher Nolte, sales director. "We've been here for two previous shows, but this has definitely been the best show for us. We've had solid traffic and high interest in our ingredients from people in all industries from food to personal care. We'll definitely be back."

Robert Berman, senior marketing manager of DSM, said: "There are a wide variety of people here, from traditional supplements manufacturers to food makers and everything in between. Walking the Expo West show floor is also a great way to get a hold of what is on the cutting edge in the food, supplement and health-care categories. It helps you stay ahead of the curve."

Science at the cutting edge
Controversial, cutting-edge scientific sessions about glycaemic index, co-Q10 bioavailability, banned ingredients in sports, and the latest research in childhood obesity and cancer were hot topics at this year's eighth annual Nutracon Conference, attended by leading senior management, ingredients manufacturers and product developers in the global health and nutrition industry. Thomas Wolever, MD, professor in the Departments of Nutritional Sciences and Medicine at University of Toronto, told a standing-room-only audience a cautionary tale. As a pioneer in the Glycaemic Index (GI) field, he stated that the industry is on the forefront of GI weight management, but encouraged more research. He observed the results from studies are mixed at best. He urged that methodology and control factors be improved to perfect our understanding of GI and glycaemic load (GL).

The conference provided an intensive two-day, high-level networking experience and comprehensive two-track education within Food and Beverage and Dietary Supplements/Bioactives categories.

Marialuci Almeida, senior project manager at Illinois-based Bunge said, "It's my first time here. I am a food engineer and I have found it very interesting. The level of the talks is very high."

Warren Lancaster, vice president of Novogen said, "[The Nutracon Conference] gives you an opportunity to get out of your own little world ... You come to Nutracon and learn new perspectives about marketing and science and product development. It's very valuable for that. The case studies are definitely the most interesting."

The session on nanotechnology and increased bioavailability of co-Q10 was particularly popular.

Trish Flaster, head of Colorado consultancy, Botanical Liaisons said, "I was impressed with the line-up of speakers this year. I thought that the scientific program was full and diverse and it presented good clinical trials that had applications in the marketplace."

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