SALT LAKE CITY, June 24, 2008 --- A recognized leader in natural products branding, Jeff Hilton, partner and co-founder of Integrated Marketing Group (IMG), a marketing agency servicing a national and international clientele, will address the influential specialty retailer and manufacturer audience at the 54th Annual Summer Fancy Food Show this week. Hilton will discuss brand building and positioning in his education session, "Branding Insights for Specialty Retailers," from 10:30 a.m. to 12 noon on Sunday, June 29 at the Jacob K. Javits Center in New York City.
"Understanding and appreciating the role that strategic marketing communication plays in establishing customer loyalty and brand continuity is an important step in securing a store's success in the expanding specialty food category," states Hilton. "This education session will examine both traditional and new media and marketing strategies that effectively work together to drive retail businesses to greater heights."
About IMG and Jeff Hilton:
Jeff Hilton is partner and co-founder of Integrated Marketing Group (IMG), www.imgbranding.com, a marketing and brand consultancy created to optimize all aspects of marketing communications including:
corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Hilton has been recognized by Advertising Age as one of America's Top 100 Marketers and has more than 28 years of broad-based business experience, including 17 years spent within the natural products industry. In addition to helping build a variety of major national brands, Hilton led IMG to become the first agency in the country to certify in the National Training Institute's FTC Advertising Compliance Course.
Hilton was recently awarded the Personal Service Award from Nutrition Business Journal (NBJ) in recognition for his multiple outreach efforts including editorial contributions, pro-bono work and webinar and speaking engagements within the healthy lifestyles industry.
About Fancy Food and All Things Organic:
The National Association for the Specialty Food Trade's (NASFT) Fancy Food Show allows chain and independent retailers, manufacturers, distributors, chefs and foodservice establishments access to thousands of specialty food companies and products. Visit www.specialtyfood.com for more information.
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