SALT LAKE CITY, UT, Jeff Hilton, president of Integrated Marketing Group, a marketing and branding agency servicing a national and international clientele, will discuss effective advertising techniques at the SupplySide West trade show, the world¹s largest conference for manufacturers, marketers and suppliers of natural health products.
Immediately preceding keynote speaker and basketball legend, Earvin "Magic" Johnson, Hilton will present Creating Advertising that Sells. The presentation is scheduled for Thursday, October 2 at 9 a.m. at the Venetian Hotel and Sands Exposition Center in Las Vegas, NV, and will offer ideas and suggestions on how to strengthen brand positioning and focus the selling message for more compelling advertising. Additionally, Hilton will provide feedback for those interested in having their current ads reviewed.
"Natural products manufacturers and suppliers spend thousands of dollars annually on print and other forms of advertising," stated Hilton. "We will discuss ways that companies can create more persuasive advertising to generate greater customer response and strengthen their brand in the marketplace."
With more than 25 years of broad-based business experience, Hilton has been recognized by Advertising Age as one of America's Top 100 Marketers and has guided the national brand-building efforts of numerous recognized consumer products.
Integrated Marketing Group,www.imgbranding.com , is a marketing and brand consultancy created to manage all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles industry.