IMG Conducts Marketing Makeover
SALT LAKE CITY, June 13, 2002 — Jeff Hilton, co-founder and partner of Integrated Marketing Group (IMG), a marketing consulting firm servicing both a domestic and international clientele, has been invited to speak at The 6th Annual Natural Business Market Trends Conference: Succeeding in the LOHAS (Lifestyles of Health and Sustainability) Market in Broomfield, CO, June 19-21, 2002.
The upcoming conference will seek to further integrate the markets that are driven by the 50 million Cultural Creative or LOHAS consumers nationwide, and to create a venue for business leaders to facilitate communication and the sharing of experiences, ideas, products, resources and information.
Hilton, an integrated marketing specialist, will present a revamped marketing campaign designed through integrated methods commonly used to target the LOHAS consumer. IMG partnered with a company that is currently in the LOHAS market, Maggie's Organic Clothing located in Ann Arbor, MI, to conduct a complete marketing audit and makeover. The case study involved designing a new logo, advertising campaign, web graphics, catalog layout, point-of-purchase pieces as well as adding miscellaneous merchandizing ideas -- all to be debuted in his presentation.
Hilton has been recognized by Advertising Age as one of America’s Top 100 Marketers and has guided the national brand-building efforts of numerous recognized consumer products.
Integrated Marketing Group, www.imgbranding.com, is a marketing and branding consultancy created to manage all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles industry.
For information on the Natural Business LOHAS Journal visit www.LohasJournal.com. For more information on Integrated Marketing Group and Jeff Hilton visit www.imgbranding.com.