SALT LAKE CITY, April 23, 2002 — Jeff Hilton, co-founder and partner of Integrated Marketing Group, a branding agency servicing both a domestic and international clientele, has been invited to speak at the SupplySide East conference at the Meadowlands Exposition Center in Secaucus, NJ, May 6-8, 2002.
Hilton's presentation titled Making Science Sing: Marketing the Support Behind Your Product is scheduled for Tuesday, May 7 at 10:00 a.m., immediately preceding the conference keynote speaker Bernard Kerik, former police commissioner of New York City.
“Today's skeptical consumers are looking for proof-of-performance but they are uncomfortable with overly technical information,” stated Hilton. “I will discuss essential strategies on how to educate the consumer by making science interesting and relevant.”
Hilton has been recognized by Advertising Age as one of America’s Top 100 Marketers and has guided the national brand-building efforts of numerous recognized consumer products.
SupplySide East is the largest executive level trade show and conference in the natural products industry. This year's event offers a sold-out exhibit hall of leading industry suppliers, a top-notch seminar program and the industry's best networking events. Executives from the global supplement, food, cosmetic and pharmaceutical industry will come together to buy, sell, network and learn.
Integrated Marketing Group, www.imgbranding.com, is a branding agency created to manage all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles industry.