Hilton Teams with FTC's Cleland for Expo East Presentation

Natural Product Advertising Regulation To Be Discussed

SALT LAKE CITY, October 5, 2004 ­ Jeff Hilton, president and partner of Integrated Marketing Group (IMG), a marketing and branding agency servicing a national and international clientele, will speak with Rich Cleland, Federal Trade Commission (FTC) assistant director, at the Natural Products Expo East tradeshow and conference, October 14-17, 2004, at the Washington Convention Center in Washington, DC. Hilton and Cleland will present "What Every Marketer Should Know About FTC Compliance" Friday, October 15, 2004, from 1:00 p.m. in room 152A.

"The FTC has escalated its level of activity in regulating what it deems 'false and misleading' advertising within the natural products industry. Every manufacturer, supplier and retailer should be knowledgeable about these guidelines and incorporate them into their messaging strategies," states Hilton. "Our joint presentation will address ways to achieve hard-hitting advertising communications, without using false and misleading messages, from both the marketing and regulatory perspective."

Hilton has been recognized by Advertising Age magazine as one of the nation¹s Top 100 Marketers and has guided the national brand-building efforts of numerous recognized consumer products. Through Hilton¹s leadership, IMG was the first agency in the United States to certify in the FTC Advertising Compliance Course. The course is offered by Virgo Publishing to help professionals in the natural products industry achieve greater success in creating compliant advertising for dietary supplements.

Cleland currently serves as assistant director of the FTC¹s Division of Advertising Practices. With a primary area of expertise in the advertising and marketing of health-related products and services, Cleland upholds the FTC¹s efforts to prevent fraudulent, deceptive, and unfair business practices in the marketplace, and provides the public with information to identify, stop and avoid them.

Natural Products Expo East, http://www.expoeast.com, held each fall in Washington, DC, features more than 1,700 exhibiting companies and 20,000 attendees. It offers buyers easy access to the world¹s best natural products, product pavilions and networking events.

Integrated Marketing Group, http://www.imgbranding.com, is a marketing and brand consultancy created to optimize all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Its principles have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles industry.

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Contact:
Amanda Holty
(801) 538-0777, ext. 106
[email protected]

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