Honest Tea, the nation's top-selling organic bottled tea company today released its 2012 mission report, "Keeping it Honest." The third annual report details how the company is working to live up to its mission—"to create and promote great-tasting, healthier, organic beverages"—and extend economic opportunities to help communities in need. Keeping It Honest, which examines data from June 2011— May 2012, is part of Honest Tea's ongoing quest to live up to its mission and to be transparent about progress and setbacks toward this goal with respect to all aspects of the business.
"Keeping It Honest helps ensure that all of our major decisions are reviewed annually through the lens of our mission," says cofounder and TeaEO Seth Goldman. "We'd like to think that we always have our mission in mind as we operate, but it's helpful to have this annual report to hold us accountable."
- 354,322 lbs. of wood pulp and other natural resources conserved as a result of reducing the amount of cardboard in each Honest Kids carton by 0.56 oz.
- 1,300 metric tons of CO2 emissions projected to be saved by transferring bottled-beverage production to a facility 500 miles closer to the warehouse.
- 325,000 lbs. of Fair Trade USA certified ingredients purchased. Fair Trade premiums go directly to the communities where the ingredients are sourced and invested in schools, better roads and electricity, vaccines, computers and busses.
- 4,367,000 lbs. of organic ingredients purchased in 2011 an increase of 13% over 2010, and up from 790,000 lbs. in 2007. This growth is a result of the company's efforts to democratize organics via expanded distribution.
The report also highlights a variety of mission-related initiatives, including an award-winning recycling initiative, The Great Recycle, community programs and partnerships, and more.
Honest Tea's Vice President and Deputy Chief of Mission Cheryl Newman says, "this Mission Report is our most comprehensive to date. We were able to review a recent shift in our West Coast production through the lens of our 2011 Life Cycle Analysis. It's a great example of being able to manage what we measure, and more clearly understanding the environmental benefits of our decisions."