NEW YORK, Jan 17, 2006 /PRNewswire via COMTEX/ -- Health and wellness leader IdeaSphere announced today it has reached an agreement in principle with Weil Lifestyle to assume exclusive, worldwide licensing rights to Weil Nutritional Supplements, a premier line of vitamins and supplements designed, selected and approved by world-renowned integrative medicine pioneer Andrew Weil, M.D. Financial terms were not disclosed.
This partnership with Weil Nutritional Supplements marks another step in IdeaSphere's strategic plan to build a portfolio of science-based, consumer- focused and content-driven health and nutritional products. Other IdeaSphere brands include Twinlab, which includes the Fuel Line of sports and nutritional supplements; Ultra Harvest, a premium food-based line of vitamins and minerals; Nature's Herbs; Alvita Teas; and Rebus Publishing. In November 2005, the company also acquired the non-ephedra assets of the Metabolife brand of dietary supplements.
Under the terms of the agreement, IdeaSphere will be responsible for retail and direct marketing of Weil Nutritional Supplements. The agreement will cover online sales through DrWeil.com and will integrate e-commerce transactions through the Vitamin Advisor, an interactive feature on DrWeil.com that offers customized vitamin and supplement regimens from Dr. Weil, delivered in daily dose packets based on an individual consumer's lifestyle, background and specific health concerns.
"IdeaSphere is committed to providing products and information that help people achieve wellness and promote a healthy lifestyle through a holistic approach," said IdeaSphere President Mark Fox. "The addition of the prestigious Weil brand enhances our already strong stable of product lines and aligns perfectly with our company's mission and vision for the future."
"We are delighted about this new partnership with Dr. Weil," said Tony Robbins, vice chairman of IdeaSphere. Robbins is a world authority on leadership psychology and peak performance who has led the life coaching industry for more than 25 years. "He understands the importance of achieving wellness of both mind and body, and has spent his career helping people become emotionally and physically fit through education, including helping people understand the role of nutritional supplements and healthy products," said Robbins. "It's a great combination."
"Our companies share similar philosophies and a commitment to nutrition and evidence-based science research, and we both create products with premium ingredients that can be applied to an individual's lifestyle and stage of life," said Dr. Andrew Weil. "We are pleased to be associated with an industry leader like IdeaSphere, and we are confident this new arrangement will expand our access to consumers interested in incorporating the products and healing modalities of integrative medicine into a healthy lifestyle," Weil added.
The Weil Nutritional Supplement line of products includes Dr. Weil's expertly blended and balanced condition formulas for Immune Support, Cardio Support, Energy Support and Mood Support, as well as a glucosamine and chondroitin formula for joint health. The cornerstone of the product line is the Vitamin Advisor Complete Daily Pack (available at http://www.vitaminadvisor.com), a convenient consumer-based product comprising all of Dr. Weil's recommended daily nutrients for overall nutritional needs. Dr. Weil donates all of his after-tax profits from the Weil Nutritional Supplement line to the Weil Foundation (http://www.WeilFoundation.org), dedicated to education, research and support initiatives for integrative medicine.
Through its brands, IdeaSphere currently provides over 1,500 nutrition products including tablets, capsules and powder drink mixes. Each formula reflects the latest medical discoveries, incorporating meticulously researched premium ingredients.
** The worldwide license agreement for Weil Nutritional Supplements
IdeaSphere, Inc., with offices in New York City and American Fork, Utah, was launched in 2001 to create a company that offers consumers "a one-stop wellness solution" through an integrated combination of nutritional products, science-based content and information, and healthy lifestyle programs and services. IdeaSphere is currently comprised of several strategic business units:
* Twinlab, a leading brand of high quality, science-based vitamins,
minerals, supplements and nutritional products, including the Fuel line
of sports nutrition products.
* Nature's Herbs and Alvita Teas, the nation's most established and
respected full line of herbal supplements as well as an herbal tea brand
for more than 75 years.
* Rebus, a leading consumer health and science content developer and
* Metabolife, which includes Metabolife Ultra, Metabolife Complete,
Metabolife Ultra Caffeine Free and Metabolife Green Tea Formula.
* Ultra Harvest, a new premium line of 100 percent food-based vitamins,
minerals, herbs and other important nutrients.
About Weil Lifestyle, LLC
Weil Lifestyle, LLC, an organization founded by Andrew Weil, M.D., is the leading resource for education, information, products, services and philanthropic contributions based on the principles of integrative medicine. Combining a Harvard education and a lifetime of practicing natural health and preventive medicine, Dr. Weil provides an innovative approach to health care that encompasses body, mind, and spirit.
Weil Lifestyle exclusively markets a line of products and services in retail locations around the world including:
* DrWeil.com -- DrWeil.com is the leading online resource for healthy
living based on an integrative medicine philosophy. For the last seven
years, DrWeil.com has helped millions of consumers and health
professionals stay abreast of news and information in the field though
the site, as well as e-mailed Daily Tips and Weekly Bulletin health
updates. DrWeil.com logs more than fifteen million page views and
delivers over 20 million opt-in e-bulletins each month. Dr. Weil serves
as editorial director for the site, overseeing all of its direction and
* Dr. Weil's Vitamin Advisor(R) -- This online service provides consumers
with vitamin and nutritional supplement recommendations prioritized
according to the individual's health concerns and based upon their age,
gender, medical history, diet, and lifestyle. Products are based upon
Dr. Weil's recommendations and come in personalized Vitamin Advisor(R)
Complete Program Daily Dose Packets.
* Dr. Weil on Healthy Aging -- Based on Dr. Weil's best selling book,
Healthy Aging, A Life Long Guide to Physical and Spiritual Well-Being,
Healthy Aging.com is an interactive online subscription program
containing videos of Dr. Weil, recipes, an active support community and
integrative medicine experts, all designed to help individuals live out
the concepts and principles in Healthy Aging.
* Dr. Weil's My Optimum Health Plan -- Based on Dr. Weil's best-selling
book 8 Weeks to Optimum Health, My Optimum Health Plan is a customized,
interactive online program designed to help individuals incorporate Dr.
Weil's philosophy into all aspects of their life -- body, mind, and
* Dr. Weil's Vitamins, Minerals, and Supplement Formulas -- Dr. Weil's
exclusive Antioxidant and Multivitamin Formula and Condition-Specific
Select Formulas have been designed, selected, and approved by Dr. Weil
using evidence-based science research. All contain the highest quality
ingredients, and are designed to be readily absorbed.